Nielsen VideoScan High-Def market share for week ending June 1st, 2008
Boy did we not see this one coming, as not only did Blu-ray make us look like an idiot when we predicted last week that "there is no way Blu-ray can sustain these numbers with only Rambo," but Blu set a personal best at 10 percent of the market on this week's Nielsen VideoScan charts courtesy of Home Media Magazine. Rambo really lead the way for Blu taking 12 percent of the titles sales from DVD, this is twice the share that the Blu version of National Treasure: Book of Secrets was able to muster last week. At the same time Rambo outsold Book of Secrets easily on Blu, while Rambo wasn't able to take the number one spot on the DVD charts. Next week is a big week for Blu-ray as there was a record number of releases, including many catalog titles that we expect to sell well, in addition there are a few new-er releases, that should help out. We're not sure if Blu-ray will take more than 10 percent of the market though, as we expect the trend of half of the top 20 DVDs to continue to not be available on Blu-ray for the foreseeable future.
Filed under: Blu-ray
Reader Comments (Page 1 of 1)
XDragon @ Jun 6th 2008 10:20PM
Its impressive that this week was better than last week as a percentage considering the new releases. We've been getting a lot of promising news for Blu-Ray in the last few days but theres still a long way to go. I just hope the good news keeps on coming.
Keith Benedict @ Jun 6th 2008 11:52PM
Umm...did you guys NOT notice that sales were down nearly 19% over last week? How is this impressive? How is this good news? Just because Blu-ray increased its still meager market share, I fail to see how this is good news in light of the 19% drop in overall sales.
JDS @ Jun 7th 2008 8:57AM
Keith,
Though a 19% drop is not great, Blu-ray was up 54% the week prior & still up 35% across the past 2 weeks
The 10% is based on the revenue generated by the top 20 DVDs VS the top Blu-Rays only. Not total DVD revenue.
Next weeks numbers should be good as well, The Ultimate Dirty Harry collection retails @ $90+ so if it hits one of the top spots the revenue contribution will be strong add that to Semi-Pro & Meet The Spartans [which both suck as movies] but will still perform well plus catalog titles like Bee Movie & Face Off and Blu-Ray may be up again going into this weeks The Bucket List & Jumper.
The next 3 - 4 months new release schedule is in favor of Blu-ray performing well, if player prices continue to drop it will only help adoption.
Spiza @ Jun 7th 2008 2:17PM
The 10% is a comparison of top 20 unit sales, not revenue.
mntwister @ Jun 7th 2008 1:12AM
Keith, it is impressive because 10% of sales of discs this week were for the blu-ray format. Regardless of the fact blu-ray sales were down, the percentage has other meanings. I agree that the 19% drop in sales was not great news, but when you can say that 10% of all titles sold were blu-ray. Also, the fact that Rambo 4 took 12% of blu-ray sales out of all sales, that's also very impressive from what we have seen so far.
With the news of Walmart's $298 player, many more titles coming out, plus promotions like Walmart's 100.00 gift card with any blu-ray player (including PS3 and the new Magnavox at $298-making it actually $198), things are looking up. I am much more an optomist and try to look at the progress.
Keith Benedict @ Jun 7th 2008 2:49AM
There's a problem with that 10%. That 10% is only for the top 20 money making titles for the week. Is that top 20 the top selling Blu-ray discs or top selling DVD's?
If you take the total sales of each, you come up with 7.7% ($10.05M / $129.37M * 100). Go back to last week sales and do the same calculation ($12.38M / $148.88M * 100) and you'll see that last week Blu-ray's total sales were actually a higher percentage than this week at 8.3%!!!
Now, take this even further and consider the fact that Blu-ray discs cost more than standard DVD's and the numbers are probably even worse. If you want to get a really good gauge on what in-roads Blu-ray is making, compare the total number of units sold for each format.
kcmurphy88 @ Jun 7th 2008 3:14AM
Acutally the way to do that calculation is 129.37/(129.37 + 10.05) and 10.05/(129.37 + 10.05), giving the percent of TOTAL sales as 92.8% and 7.2%.
That's of dollar sales. Unit sales (assuming Blu costs more per title) were more in DVD's favor.
One wonders who actually computes this stuff, and what that "10%" refers to.
DrXym @ Jun 7th 2008 4:09AM
Wow, I thought Rambo would be more popular than that. I expect that means a rebound next week for Cloverfield and the raft of other stuff that appeared.
Nfinity @ Jun 9th 2008 3:24AM
Sad.. now my posts are getting deleted..
Talk about people being nervous and fanboys. From Engadget no less and all this after I actually stopped having fun with riling people up and talking about technical issues.
Pretty sad. But I guess you can't have bad things about anything. It's not going with nice with the reality of things.
Great.. just another proof what type of corporations are we talking about here, but what can you expect from Time Warner and it's employees.
XDragon @ Jun 9th 2008 6:53AM
Nfinity,
if you had something useful or smart to say, your post would not be deleted. I'm surprised your buddy TT isn't having the same thing happen to him.
Dave @ Jun 7th 2008 2:21AM
10% is good. Next week 12! , next month 20 :D
scopestr @ Jun 7th 2008 9:24AM
It's very simple: Nielsen compares the number of units sold of the 20 best-selling DVDs with the number of units sold of the 20 best-selling Blu-rays. That's why it says "Top 20 UNIT volume" at the bottom of the chart. This week this ratio was 90% vs. 10%.
The $ figures are unrelated to these percentages as they count the money made on ALL DVDs and Blu-rays sold in the particular week.
J.Goodwin @ Jun 7th 2008 9:42AM
Apparently there are a lot of Reagan republicans out there who own Blu players.
Interesting.
kcmurphy88 @ Jun 9th 2008 2:49AM
They can afford them.
WebDev511 @ Jun 7th 2008 12:22PM
Sure, the percentage is higher, but the numbers just show blu getting a bigger ($) slice of a smaller pie. That slice will get bigger if DVD spending continues to drop off.
We're not going to get an accurate reading on the market until both DVD and Blu are lock step on releases, and Blu catalog and exclusive releases taper off.
James @ Jun 7th 2008 9:36PM
Sales are down almost 20% and it's a great week. Wow, what BD FUD.
mntwister @ Jun 8th 2008 4:52AM
Having been in the video business for over 30 years, I am surprised how many people are really taking these spring and summer sales numbers with any seriousness. For every format that has evolved, this has always been the worst time of the year for sales. People are buying fishing gear, traveling, spending on the outdoors, and add to that the state of this HORRIBLE economy with gas prices going up and up every week and food and electric prices skyrocketing, are people really thinking of adding leisure products right now?
What is happening right now with blu-ray is perfectly normal compared to past formats, I know because I lived through them all and sold them all. The other thing that is happening that caused dvd to rise in a huge way is the Walmart push. This just happened within the last 2 weeks. Walmart now has added 5 different blu-ray players and a COMPLETE isle of over 150 movies. The players start at $298 for the Magnavox, then to $349 for the Samsung, which will be firmware upgradeable to 2.0, then the Sony and Panasonic and PS3. This next week, in addition to those low prices, dozens of movies are going on sale at $15.00 and if you buy any blu-ray player (including the PS3) you get a $100 Walmart gift card. This now proves Walmart's total support of the format.
If you want to judge how a new format is doing, you must watch the fall and especially holiday and winter sales and I think this holiday will be quite the turn-around. Those who say the format is failing based on numbers so far I think are just doom wishers for the blu-ray format, especially if you have watched VHS and DVD evolve from the start. Everything is exactly in line with those 2 formats, especially dvd. Had hd-dvd won, I have no doubt things would be exactly the same.
To prove my point, I incite anyone to check out this chart, look 2 years and 3 years into the dvd format, and also look at spring and summer sales compared to fall and winter and holiday. Things are on course for blu-ray.
http://www.thedigitalbits.com/articles/cemadvdsales.html
Truth Teller @ Jun 8th 2008 9:17AM
@ mntwister
Yet upscaling DVD players can manage sales at this point in the year (up 60% IIRC).
That doesn't seem a very consistant line to be taking there.
It's all about price. Blu-ray have over-priced their product (which was always deliberately intended) and now are pooing themselves that it is all going up sh!t-creek.
(Hence the claims they are finally licencing to China despite saying they would resist that for a very long time - confirming this as recently as march this year as I showed on another post here -
http://bits.blogs.nytimes.com/2008/03/05/a-299-sony-blu-ray-player-but-no-cheap-chinese-models/index.html?ref=technology
......and which those who spent an age claiming I was just making that up vanished to the sound of silence & tumble-weed scuttling across the thread.
LMAO)
Spiza @ Jun 8th 2008 9:50AM
“Will there be Chinese players? Yes,” he said. “We don’t need to drive that and hand the technology over”
The author lost me on credibility for electronics with "supply of L.C.D. panels" a little.
Sony's stance has probably changed since the PS3 has picked up steam this year and they finally have an exclusive system seller (MGS4). Sony's money is in disc sales and PS3, not stand alone players. A lot of PS3's are being sold because they are low priced blu--ray players with other functionality. Now that the PS3 can stand on its own though, Sony wants players out there.
Either way, the players are coming. I'm sure Toshiba didn't want to outsource player manufacturing either, but after they were getting roughed up, they caved. Maybe Blu-ray is not taking off like they thought it would, and they changed their stance because of that.
Isn't that 60% a year to year thing? Like player sales are up 60% compared to the same time last year? I really doubt player sales are up 60% from December.
DrXym @ Jun 8th 2008 12:30PM
Sorry baby Knell, but Chinese manufacturers have been members of the BDA for quite some time. You have been told this yet you choose to pretend it isn't the case.
Secondly, prices of new technology obviously fall over time yet you pretend this is some kind of "panic". Yields increase, components are merged, economies of scale kick in, etc.
Frankly your arguments are getting more pathetic and desperate with each passing week. Grow up baby, your precious format lost.
Truth Teller @ Jun 8th 2008 4:38PM
Sorry would-be troll but the fact there has been Chinese members of the BDA has nothing to do with whether the Chinese manufacturers have been licenced to make an agreed 'reference design' Blu-ray player.
You keep having this pointed out to you yet you continue to ignore it and spout ignorance.
Still hiding behind HD DVD, eh?
DrXym @ Jun 8th 2008 5:33PM
Sorry baby, but the fact there have been Chinese BDA members for a long time which shoots down your stupid argument that the BDA is "finally licencing to China", or "up shit creek". Indeed, the likes of Gowell have had OEM designs for Blu Ray players for quite some time.
Grow up baby, your precious format lost.
tifosiotaku @ Jun 8th 2008 6:29PM
Every day that passes without this nitwit being banned, an angel loses her wings...
Mr. E @ Jun 8th 2008 7:36PM
If it were "all about price," Blu-ray would have lost the format war long ago, end of story. You've proven yourself a complete moron once again. Thanks for playing.
Truth Teller @ Jun 8th 2008 8:25PM
Obviously you have problems working out the changed competition Mr E.
Between HD DVD & Blu-ray quite obviously it was not all about price, content was a big issue (especially at the end).
But between DVD & Blu-ray that problem is all Blu-ray's.
90,000+ titles verses what 500 or so?
.....and yes, as far as the mass-market is concerned they take one look at Blu-ray, think very nice
(especially in the USA whenre the difference between SD @ 480 lines even upscaled is much more clear & obvious compared to Europe's 576 lines)
but the instant they are told the prices of the players they walk off shaking their heads & laughing at the sales guy trying to push them.
You another one trying to spin & conjure good news out of bad; obviously you've failed to note sales are down.
=====================================================
@ tifosiotaku
Your dreary creepy little vendetta is interesting no-one. Wake up.
Truth Teller @ Jun 8th 2008 9:29AM
@ truegamer
Spamming the board with home-made advertising to show some discount movies is a clear sign of raking out the bottom of the barrel.
Seriously, it looks more than a little desperate.
It all just shows how very unimpressive the Blu-ray performance is to date.
Spiza @ Jun 8th 2008 9:36AM
people asked him to do this. Its mostly just copying blu-ray.com's hot deals forum, but you know how scary that forum can be.
Lane @ Jun 8th 2008 2:19PM
Truth Teller might not be happy about it, but I for one appreciate that you post these. It makes it easy to find good deals with this!
Jimmy @ Jun 8th 2008 3:40PM
Gamer,
DO NOT LISTEN to TruthTeller. I like to have this info without having to go dig through the other sites.
Truth Teller @ Jun 8th 2008 5:43PM
Well no surprises here.
More laughably feeble attempts at your trademark trolling and a wholescale inability to see the difference between a small number of associate members of the BDA and a full licencing deal.
Grow up laughably weak troll, quit hiding behind HD DVD.
19% down on the week = your
precious format is still about as far away as it's possible to be
from winning anything of substance.
XDragon @ Jun 9th 2008 6:49AM
TT, count how many posts you have in here! Stop calling other people trolls and spammers because that's exactly what you're doing.
Mr. E @ Jun 8th 2008 7:32PM
Sorry "Truth" teller, but attacking truegamer for posting REAL proof that shows you blowhards are completely wrong about Blu-ray pricing is the very definition of desperation. Why don't you go away and cry now?
Keep it up, truegamer, we all appreciate it. Well, all but the crybabies, of course.
Truth Teller @ Jun 8th 2008 9:05PM
Hmmmm, EngadgetHD for your bargain discs now is it?
LOL
If you say so.
.....and as for the lame digs?
As weak and laughably pathetic as always.
You could at least attempt a modicum of amusing wit with it instead of the tediously juvenile, lumpen, inarticulate, ugly, pathetic poison you can't help venting.