http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/ Engadget HD Comments for http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/May 27th 2008 4:56PMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/
So it stands to reason that Sony would be eager to support it.]]>May 28th 2008 11:33AMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/May 28th 2008 4:34PMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/
Wrong.

Tru2way devices are forced to use the application suite supplied by the cable company. This means that while you may be using a Sony and your neighbor might be using a Samsung, both of you will still suffer through the same horrible program guide, on-demand menu, DVR, etc. that the cable company provides. Only instead of those features being supplied through a horrible cable box, they are now built into the TV.

Essentially, Tru2way works by smooshing the same shitty cable box you have now directly into the TV. So if you walk into a store expecting to be able to buy a nice new tru2way device to get relief from horrible cable company boxes, you'll be disappointed, because EVERY tru2way device is essentially a horrible cable company box.

For cable companies, it's a boon; they used to be forced to buy cable boxes from one vendor. Cable systems running on the SciATL/Cisco platform required SciAtl/Cisco cable boxes, and systems running on the GI/Motorola platform required Motorola boxes. With tru2way, cable companies can buy boxes from anyone, regardless of what system the company runs on.

For consumers, it's just a new way for the cable companies to shaft us.]]>May 29th 2008 8:11PMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/
Put another way, today the cable operator has 100% control of the hardware and software. Tru2way eliminates the hardware lock-in and creates a competitive environment which may well eliminate the software lock-in as well.]]>May 30th 2008 4:14PMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/May 28th 2008 6:45PMhttp://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/http://www.engadgethd.com/2008/05/27/sony-signs-up-to-support-tru2way/Jun 8th 2008 9:36PM