Motorola study finds millennials hungry for VOD

by Darren Murph, posted May 20th 2008 at 8:05AM

Kids these days -- understanding way more than their parents do about all this newfangled technology. Shortly after hearing that millennials were entirely more savvy about emerging TV technologies than the older crowd, a new study commissioned by Motorola has found that this same demographic (ages 16 to 27) is starved for video-on-demand. Beyond that, the 1,000 person study discovered that 62% had "influence over which HDTV set and programming package to buy," while 70% felt that "their expectations and demands are far greater than their parents' for rich media experiences." The report also found some pretty interesting figures dealing with transferring media from DVRs to portable devices (among other things), so be sure and dig into the read link below if you're a sucker for stats.

Filed under: Industry, DVRs, Set-top boxes

Tags: cable show, cable show 2008, CableShow, CableShow2008, data, hd vod, HdVod, Millennials, moto, motorola, research, study, survey, video on demand, video-on-demand, VideoOnDemand

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Reader Comments (Page 1 of 1)

Neutral

Mr. E @ May 20th 2008 11:32AM

From the press release: "70 percent feel their expectations and demands are far greater than their parents’ for rich media experiences (such as mobile TV or video) and on-the-go broadband access."

Sorry, but how can they consider mobile TV (tiny screen, no surround sound) a "rich media experience?" Oh wait, it's because Motorola is the manufacturer of those types of devices.

I'm always skeptical of vendor-sponsored studies.

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