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SportsCenter changes up the formula starting August 11


The daily SportsCenter rotation marks time for many a sports junkie, but starting this fall, everything will be different. Timed for the start of the Beijing Olympics, SportsCenter is switching to a live edition from 6 a.m. until 3 p.m., Monday through Friday. News vet Hannah Storm will host from 9 a.m. until noon each day, in an effort to balance with ESPN2's morning programming and ESPNews. Smaller tweaks include a continuous Bottom Line news ticker that scrolls headlines throughout the show and commercial breaks, and an ESPNews-style Rundown vertical listing of upcoming stories. Next spring ESPN takes the wrapper off its Sony-powered LA studio, debuting a 10 p.m. PT / 1 a.m. ET live SportsCenter broadcast skewed for the West Coast. Endless reruns of SportsCenter throughout the night and early morning have been a fixture for more than a decade, this adjustment strikes us on the level of political unrest, a weakening dollar and global climate change.

[Via Variety]

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