But Steve, you say "the DTS moniker will not disappear from cinemas". Apart from wondering what moniker means, ;) does this mean that DTS technology will still be used in cinemas, or just the name?
And yeah, I agree, home is far more exciting than what I'll experience 10 mins down the road.
I'd venture to guess that Beaufort California, Inc. will continue to deploy the technology to cinema use. Unfortunately, I didn't get details on whether they are free to use the DTS name as well, but I know it has a lot of value to cinema-goers. Honestly, I'd be surprised if the DTS badge disappeared from movies using the tech -- there's real value in that name recognition.
Reader Comments (Page 1 of 1)
dj496 @ May 15th 2008 6:58PM
DTS, the underdog, has always been my favorite.
But Steve, you say "the DTS moniker will not disappear from cinemas". Apart from wondering what moniker means, ;) does this mean that DTS technology will still be used in cinemas, or just the name?
And yeah, I agree, home is far more exciting than what I'll experience 10 mins down the road.
Steven Kim @ May 15th 2008 7:01PM
I'd venture to guess that Beaufort California, Inc. will continue to deploy the technology to cinema use. Unfortunately, I didn't get details on whether they are free to use the DTS name as well, but I know it has a lot of value to cinema-goers. Honestly, I'd be surprised if the DTS badge disappeared from movies using the tech -- there's real value in that name recognition.
dj496 @ May 15th 2008 7:03PM
thanks