Panasonic launches HD marketing push around Olympics

by Darren Murph, posted May 1st 2008 at 10:39AM

Given the amount of buzz surrounding the 2008 Olympic Games, we aren't too surprised to see Panasonic jumping on the bandwagon in an attempt to push its brand. The outfit has just kicked off a nationwide tour involving a fleet of customized trucks encouraging families to get their living rooms ready for HD. Reportedly, the flagship truck will be visiting retailers across the US and give prospective buyers the chance to snag an autograph from swimmer Mark Spitz and gymnast Kerri Strug. As expected, Panny will be handing out lots of free kit along the way, and interestingly enough, the trucks you see should look awfully familiar -- after all, they're the same ones used in last year's "Living in HD" contest (but with a snazzy new paint job). Talk about a good example of recycling.

Filed under: Industry, Displays, Panasonic, Advertising

Tags: ad, advertisement, advertising, marketing, olympic, olympics, panasonic

Relevant Posts

Interactive ad campaign seeks to "reinvent commercial time as content time" (15 days ago - 4 Comments)
HD goes underground in London's Tube (20 days ago - 4 Comments)
TRA to license, sell TiVo demographic data (23 days ago - 0 Comments)
NBC Universal teams up with DISH Network for interactive advertising (62 days ago - 0 Comments)
Macrovision to scrutinize Sunflower Broadband in-guide advertising (64 days ago - 2 Comments)

Subscribe to these comments

Reader Comments (Page 1 of 1)

Neutral

Bluemanrule @ May 1st 2008 1:35PM

Yea, I saw a new "Viera time" commercial last night. It was pretty effective but didn't educate the consumer, it simply informed. This could be good.

Neutral

dj496 @ May 4th 2008 12:24PM

That advertisement above is extremely effective.

Neutral

dj496 @ May 4th 2008 12:26PM

Woah! My comment showed up straight away! Please wait a long time before you next redesign the site...

Add your comments

New Users

Name

E-mail

Current Users

E-mail:

Password

Remember Me

E-Mail me when someone replies to this comment

Add your comments:

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments. And yes, comments are moderated.

PixelJunk Monsters dev teases Trophy patch GameTap Thursday: Fallout, Battle Chess, Aveyond 2 Nintendo debuts Wii 'Bonus Content' feature in Japan	NimbleX : Portable Linux That's Ready to Rock Portrait Professional lets you airbrush away imperfections Totem Destroyer - Time Waster
Apple posts 3 new iPhone 3G ads: Everyone, Unslow, Work Friendly Ad-Hoc and the Washington Post Stanford to offer iPhone programming course	Earnings preview for Ford Donald Trump's son 'plans' $1 billion India fund Amazon.com blows away expecations, yet its stock falls
FaceBreaker demo breaks faces next Thur. It's an NCAA Football 09 Live Weekend Next week, Ticket to Ride expands into Europe	In the Autoblog Garage:2009 Nissan GT-R Autoclub Speedway Redline Time Attack and Live Sockets Circuit Battle GM Europe decides to downsize future Saabs
Get Still Alive now with the free Portal Flash Version map pack E3 08: Red Faction: Guerrilla trailer breaks through Vivendi UK expects staff cuts	Cramp Forces Man to Crawl Across Finish Line at New York City Triathlon Stands Collapse at Bullfight in Colombia FanHouse Minute: The Favre Saga, Day 20