DG FastChannel rolls out Spot Box for HD ad delivery
Advertisers and networks worried about missing the boat with old-school standard definition ads can expect a boost from DG FastChannel, as it rolls out its HD Xtreme initiative. This week at the NAB show, it's showing off the Spot Box - HD Xtreme edge-server that allows HD advertising to distribute and manage high definition advertisements. We were a bit more excited about HD ads when there was less high def to watch at all, but when there's an ad that's visually stimulating (in a good way) we'd still rather see it in 16x9 with all the resolution possible.
Filed under: Industry, Advertising
