3ality Digital performs live 3D broadcast at NAB

by Darren Murph, posted Apr 15th 2008 at 3:25PM

3ality Digital, which played a huge role in the creation of U2 3D, successfully completed a live 3D demonstration today by beaming a performance in real-time from Burbank, California to Las Vegas, Nevada for viewers at NAB Show's Content Theater to see. The 30-minute program was a live feed of Howie Mandel and company showing off a new game show (dubbed Would You Rather?) that could eventually pass the muster and end up on NBC. Notably, the transmission occurred via a single stream using an existing broadcast infrastructure, and folks on the other end were able to see just how swell 3D broadcasts can be -- even when live. The demo was established in order to prove that live 3D airings (for sporting events, game shows, etc.) are indeed viable, but until folks start gathering at cinemas or ditching their current sets for 3D-ready versions, we can't imagine this (incredibly intriguing idea) having mass appeal.

[Image courtesy of Yahoo]

Filed under: Misc, Displays, Other formats

Tags: 3ality, 3ality Digital, 3alityDigital, 3d, broadcast, live 3d, Live3d, nab, nab 2008, Nab2008

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Reader Comments (Page 1 of 1)

Neutral

lakersin2025 @ Apr 15th 2008 6:32PM

Sweet! Bring on the Laker Girls live.

Neutral

joe @ Apr 16th 2008 8:21PM

The broadcast was pretty impressive. They of course brought the models out for this demo.

The interesting note is that many dlp rear projections tv's already support this technology. It just wasn't listed as a feature making them trojan horses for this technology. Consumers with those sets will simply have to go out and buy glasses.

NAB also had a number, one is a number, of LCD based consumer sets that were 3d. This was of course focused on Japan but the tech could come over this way.

Also remember that movie houses are looking to 3d as a way to bring in extra revenue and provide an experience you can't get at home. So theaters can sell tickets to live 3-d events. Imagine getting to see a sporting event in 2k digital resolution 3-d projection. You can have a theater full of good seats.

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