Did I really read that right that the buy rate for HD media was higher than for standard def? I'm not sure I understand how that number is being used. Is it that a higher percentage of HD hardware owners are buying media compared to SD hardware owners? Anyone?
I read that as: Those with HD media playback capability buy more HD than SD media.
I'm surprised that those with HD players would still buy many DVDs, because all of my own purchases have been Blu-ray since I got my PS3. After having 1080p quality, I just can't go back to DVD. I guess it could be explained by the fact that there are still MANY more DVD releases than Blu-ray in any given week. If I were interested in those movies, I'd have no choice but to either buy them on DVD or wait and hope they come to Blu-ray.
I think I'm MOST surprised by the fact that the U.S. and U.K. edged out Japan as far as Blu-ray awareness. I thought for sure Japan would be higher than 90%, the way they fetishize all the latest gadgets. Just goes to show that Japan has their own version of J6P!
When I got my DVD player I still bought VHS tapes simply because a lot of TV shows weren't on DVD.
I expect with Blu Ray there is going to be an even larger overlap because BD players will happily play DVD too. So consumers will pick and choose the movies they want to see in HD. For TV shows of course, there is little point at all going Blu if the show was in SD to start with so I doubt DVD will disappear entirely for a long time.
Reader Comments (Page 1 of 1)
plozen @ Apr 3rd 2008 4:29PM
Did I really read that right that the buy rate for HD media was higher than for standard def? I'm not sure I understand how that number is being used. Is it that a higher percentage of HD hardware owners are buying media compared to SD hardware owners? Anyone?
Mr. E @ Apr 3rd 2008 5:13PM
I read that as: Those with HD media playback capability buy more HD than SD media.
I'm surprised that those with HD players would still buy many DVDs, because all of my own purchases have been Blu-ray since I got my PS3. After having 1080p quality, I just can't go back to DVD. I guess it could be explained by the fact that there are still MANY more DVD releases than Blu-ray in any given week. If I were interested in those movies, I'd have no choice but to either buy them on DVD or wait and hope they come to Blu-ray.
I think I'm MOST surprised by the fact that the U.S. and U.K. edged out Japan as far as Blu-ray awareness. I thought for sure Japan would be higher than 90%, the way they fetishize all the latest gadgets. Just goes to show that Japan has their own version of J6P!
DrXym @ Apr 3rd 2008 7:03PM
When I got my DVD player I still bought VHS tapes simply because a lot of TV shows weren't on DVD.
I expect with Blu Ray there is going to be an even larger overlap because BD players will happily play DVD too. So consumers will pick and choose the movies they want to see in HD. For TV shows of course, there is little point at all going Blu if the show was in SD to start with so I doubt DVD will disappear entirely for a long time.