Sony replaces top TV executive, attempts to boost profits
As of tomorrow, Takashi Fukuda will no longer have his job as Sony's top television executive, and no, it's certainly not an April Fool's joke of any kind. Reportedly, Hiroshi Yoshioka, the current head of the company's audio business, will be taking over and attempting to slash costs and boost profits. Sony's TV unit has been struggling of late to remain profitable in the incredibly competitive flat-panel market, and while its Trinitron CRTs once ruled the roost, tables have certainly turned since. Recently, Mr. Fukuda noted that Sony may have honed in too much on large, high-end sets while overlooking demand for budget-priced TVs, and quite frankly, we couldn't agree more with his assertion. [Warning: Read link requires subscription][Image courtesy of Tech-On]
Reader Comments (Page 1 of 1)
Loban @ Mar 31st 2008 5:16PM
That's true. In order to be profitable and sell to the average consumer, you have to make crappy cheap TVs. Noone cares if they actually look good anymore, they just want cheap. Which is why your average person will choose DLP over Plasma every time. Doesn't make any sense.
daaper @ Mar 31st 2008 6:02PM
I agree with most of what you said. However, Sony's SXRD line-up is/was a beautiful tv. I guess technically it's not a DLP (it's LCoS), but plasma just didn't look that much better to warrant the higher price in my mind.
Loban @ Apr 1st 2008 8:48AM
Sony SXRD isn't DLP now is it? ;)
DLP is the bottom of the HDTV barrel. You're just looking to join the HDTV club when you buy DLP, or you're just looking to brag about the size of your TV, not the quality. For my money, I'd take a 50" 720 plasma over a 65" 1080 DLP any day of the week.
gparris @ Mar 31st 2008 8:19PM
Trinitron was amazing for its time with analogue service only, then 768p LCD RPTVs came on board with SXRD later to replace these as the "Trinitron of the 21st Century", yeah Sony, what happened? What was it...3 years to nothing?
Now all you get from Sony are 52" Bravia LCD panels, but the 60" and 70" size HDTVs are completely missing, nothing to replace them...what a stupid "marketing model", IMO.
Does Sony really think 52" sizes are going to "do it" for them, honestly? I don't believe it.
joe @ Mar 31st 2008 8:42PM
70" BRAVIA XBR series LCD Flat Panel HDTV
Sony has all sorts of big tv's.^^^
For even bigger than 70" they have projectors.
No one wants rptvs except the budget market. The sxrd sets are nice but, are like 3 chip dlp sets. They are cheap for the screen size; cost too much for the budget market and are too thick for the status buyers.