Lack of competition sends Blu-ray player prices upward

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Nfinity @ Mar 14th 2008 12:29PM

Shack,

Of course HD DVD players wouldn't go up. The reason they wouldn't go up is because their MSRP went down officially. BDA is doing this because they kept the MSRP prices at high but lowered sales prices. So now they lifted the prices back to MSRP.

The reason why Toshiba wouldn't have raised prices is because they had completely different business model. They would be one of the major license carriers for HD DVD royalties and having razor/blades model was always the their intent. HD DVD since the very beginning was cheap even the first model that came out was $499.

The BDA cartel is just doing what we all knew they wanted. They all agreed on the minimum price they won't go below and they are giving Sony a pass with PS3 because Sony ponied up all the cashola for the backroom deals and lost billions on PS3.

If you think that you will see $200 Profile 1.1 or Profile 2.0 player by end of 2009 you are clearly very very naive.

I don't really care anymore but the strategies of each camp were very clear from the beginning. BDA was greedy for software and hardware sales in addition to licensing, while Toshiba went with razor/blades model where they were willingly losing money on hardware to populate the market so they could recoup on royalties.

We won't even go into the fact which one of the two gave you as a consumer better value regardless of whether they lost money or not.

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Nfinity @ Mar 14th 2008 12:29PM

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