Look out, parents: kids determining what's watched on VOD
While carriers and broadcasters seem to be on a mission to deliver video-on-demand content that hard-working adults can view on their own schedules, it could be all for naught. According to new research gathered by Verizon, it's the youngsters who are generally controlling what's watched via VOD. Granted, the release suggests that it's the busy parents turning to VOD for more family friendly programming, but we all know who's pushing the buttons at the end of the day. Last month, for instance, the top ten free VOD titles watched on FiOS TV were shows specifically aimed at kids, and considering the convenience and inexpensiveness (can't beat gratis, eh?), we suppose we aren't too surprised to hear of parents choosing VOD to satisfy demands for Dora the Explorer 24/7. Still, we'd love to see a similar report using viewer data from all carriers of VOD -- surely the rug-rats aren't dominating the tube everywhere, right?

















Reader Comments (Page 1 of 1)
UnnDunn @ Mar 5th 2008 6:24AM
We have an 8 year old in the house, and he's pretty much the only one who ever watches VOD, at least one or two shows a day, usually cartoons.
I watch some VOD sometimes, but it's very infrequent.
So yeah, our household fits this report to a T.