toshiba was already loosing money on every player and still feeling the hurt of paying off various studios, make no mistake, if it was about payoffs toshiba is in no way able to match the power of the entire blu-ray disc association. payofs are bad for the bottom line, short sighted, and if it's not showing that it works (it didn't get hddvd ahead even once last year) it's stupid to keep doing it. paramount took the money because it wanted to be red anyway, plain and simple.
that aside i don't think the loss was about payoffs, it was about warner, harry potter, and the fact that no matter what happened, blu dominated sales for all of 07, 2:1, and the war was keeping some people from jumping in (from spending their money). what, was toshiba supposed to payoff warner? freakin' WARNER BROTHERS! their pockets wern't that deep. and while i'm sure those execs tried to think of every viable solution in the book (even payoffs, free player givaways, etc,....)toshiba even said it their selves, it didn't make good busnes sense to continue the war.
Reader Comments (Page 1 of 1)
alienclays @ Feb 27th 2008 9:21AM
toshiba was already loosing money on every player and still feeling the hurt of paying off various studios, make no mistake, if it was about payoffs toshiba is in no way able to match the power of the entire blu-ray disc association. payofs are bad for the bottom line, short sighted, and if it's not showing that it works (it didn't get hddvd ahead even once last year) it's stupid to keep doing it. paramount took the money because it wanted to be red anyway, plain and simple.
that aside i don't think the loss was about payoffs, it was about warner, harry potter, and the fact that no matter what happened, blu dominated sales for all of 07, 2:1, and the war was keeping some people from jumping in (from spending their money). what, was toshiba supposed to payoff warner? freakin' WARNER BROTHERS! their pockets wern't that deep. and while i'm sure those execs tried to think of every viable solution in the book (even payoffs, free player givaways, etc,....)toshiba even said it their selves, it didn't make good busnes sense to continue the war.