Analyst says consumers didn't end format war

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Matt @ Feb 23rd 2008 8:23AM

There is going to be a lot of format war aftermath stories for about a month and then what will Engadget HD write about?

Neutral

To everyone who is complaining about higher-priced Blu-Ray discs winning and how Sony is just a bunch of money suckers:

Please, take the time to consider the target market for HD physical media. Is it grandma with her 13" black and white tv and VCR? Is it the middle class family with the 32" CRT in the family room?

NO.

It's rich-ass people and 16-18 year olds of rich families who have part time jobs and don't have bills to pay. Because of this, salesmen can easily direct customers to the pricier buy. What do they care? To people with money to throw away, more expensive = better quality. You all act like HD media is ready for, or even meant for, Joe Shmoe and his 2.5 kids. It's not. Sony made the smart decision of realizing that the pricing should be higher to appeal as a luxury item, not a bargain buy. And guess what? It worked.

Please, cut the conspiracy theories with huge payoffs. The customers (to whom the product was marketed toward) made the decision. Sorry if you don't fall into that category and feel cheated.

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Original post: click here

Reader Comments (Page 1 of 1)

Matt @ Feb 23rd 2008 8:23AM

Ben @ Feb 23rd 2008 10:26AM

John @ Feb 23rd 2008 3:21PM

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