There's a difference between lowering cost to survive and lowering your cost to be affordable to the masses. At $399 or more I think Blu-Ray is on the fringe.
The original PS2 was $299 when many DVD players at the time were $500+. Within 2 years, it was $199, and many stand alone players followed suit to the same level of pricing.
What I'm saying is, is that if prices were lower, I think you'll have mainstream sales. Right now Blu-Rays biggest competitor is DVD.
Reader Comments (Page 1 of 1)
Sean @ Feb 11th 2008 5:30PM
There's a difference between lowering cost to survive and lowering your cost to be affordable to the masses. At $399 or more I think Blu-Ray is on the fringe.
The original PS2 was $299 when many DVD players at the time were $500+. Within 2 years, it was $199, and many stand alone players followed suit to the same level of pricing.
What I'm saying is, is that if prices were lower, I think you'll have mainstream sales. Right now Blu-Rays biggest competitor is DVD.