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Reader Comments (Page 1 of 1)
JBDragon @ Dec 28th 2007 10:19PM
If you can't sell them, give them away for FREE. Sony will do anything to get Blu-Ray to be the winning format.
HDpurist @ Dec 28th 2007 10:55PM
Microsoft giving away for free their HD-DVD development software to their small limited studio supporters is a complete dead end. It'll do absolutely nothing for gaining market share, given the fact that their 360 HD-DVD external add-on drive is selling SO well...NOT. Another marketing strategy totally failed like Toshiba practically giving away their A2 with 10 HD-DVD for $100. LOL.
Sony giving away "free" PS3 with their Bravia TVs is SMART. Direct to their customer base for increasing market share while maintaining profits on the sale of their TVs. Kudos to Sony for their customer focused efforts.
Jyncus @ Dec 28th 2007 10:58PM
No more than Toshiba will to have HD-DVD as the winning format.