http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/ Engadget HD Comments for http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 21st 2007 6:25PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 21st 2007 6:49PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 21st 2007 6:57PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/]]>Dec 21st 2007 6:49PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/
This is a great marketing campaign!]]>Dec 22nd 2007 2:07AMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/If they want to win this war, they need to go for the throat sooner rather then later, and this Trojan horse route would be a winner.
If Tosh bundled the A30 with every Tosh TV sold internationally, not only would they sell a heap of HD DVD players, but a lot of extra TVs as well, in doing so covering the cost of giving the player away.
Because of HD DVDs price advantage, this could be done on a very cost effective scale, and it is only something the BDA is likely to do on run out models eg Panasonic because of there higher cost structures. ]]>Dec 21st 2007 7:09PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/
The problem in your strategy, is that toshiba is almost the worst HDTV seller in the market...Specialy in asia. SONY/SAMSUNG/SHARP Are the leader, then behind you can find LG/PHILIPS/PIONEER. So all in all, if free drives are bundled with in toshiba and pioneer tvs, Blu still win. And if ever samsung or sony do the same, at the same time...The war would be over.

Toshiba in all asia, is an almost non existent brand, except in japan. Samsung Sony and LG are by far, the most selling in A/V. In the states, Again Sony sharp and samsung. And europe, Philips samsung and LG.

So all in all, if ever the blu camp is willing to loose monstruous amount of money on their stand alone sales ( you realy believe that Toshiba's player cost that cheap ? ) like the only actor of the red camp, their will be blood. And we all know its colour.]]>Dec 22nd 2007 1:02AMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 21st 2007 8:41PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 22nd 2007 12:21AMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/
@ iBalls

It's true Aus did see one of its largest CE retailers publicly go Blu-ray exclusive.......but then they had to back-track a couple of months later and be sensible about this and start selling HD DVD too.]]>Dec 22nd 2007 6:01AMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/Dec 22nd 2007 7:40PMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/
Must be a firesale /Sarcasm]]>Dec 23rd 2007 6:12AMhttp://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/http://www.engadgethd.com/2007/12/21/toshiba-giving-away-hd-dvd-players-with-lcd-tv-purchase-in-au/
Pete.]]>Dec 23rd 2007 3:46PM