I'm very shocked a retailer would do that... You'll make more money off the no-name cables than you would with the monster cables... I think for a $159 HDMI monster cable, the retailer will make about $30 off the cable, , the $129 no-name cable with the same length will actually net the retailer about $100...
So i dont know why you would push monster... Monster sells itself anyways...
I knew some guys that worked at Best Buy. The markup on cables is typically around 100% regardless of brand. So the stores make the same % profit for any brand. Its just when they sell the overpriced Monster cable thats even more cash.
Also the markup on the TV's themselves is fairly low. Thats why they push the warranties and overpriced cables so hard.
You are wrong. I purchased a Monster HDMI cable for a day to compare that name-brand cable to a $7 HDMI cable I got from Monoprice. During the checkout the kid at the register chuckled that he just bought the exact same thing for half the listed price. This was at Best Buy, and employees are (or were) charged 5% over the store's cost. So, the $100 list price went for $50 for the employee.
BTW, at 10 foot lengths I could not perceive a visual difference between the two cables using the same source (Sony PS3, Toshiba HD-A2, and HDMI-fed HTPC with test patterns) and the same display (Vizio GV42L). Thus, I returned the $100 HDMI cable to Bad Buy and ordered several more HDMI cables from Monoprice.
Since that original testing I have also used a $45 1.3b complaint 4x1 HDMI switch from Monoprice with these sources to feed into an HDMi-to-VGA converter to feed a CRT projector that projects onto a 92" diagonal screen. Never would I consider buying something like this in retail again. Heck, online beats Wally World.
Heath is right. I used my bestbuy discount to buy all sorts of cables before I got a real job. A $60-$70 cable will run an employee about $3.99...So BB is making at least 50 bucks of profit off a cable sale. Computer, printer, stereo and and other device manufacturers all do the same thing. You don't even get a printer or usb cable included in the box any more because I'm sure the big box stores ask them not to include them.
Reader Comments (Page 1 of 1)
andyg8180 @ Dec 17th 2007 10:35AM
I'm very shocked a retailer would do that... You'll make more money off the no-name cables than you would with the monster cables... I think for a $159 HDMI monster cable, the retailer will make about $30 off the cable, , the $129 no-name cable with the same length will actually net the retailer about $100...
So i dont know why you would push monster... Monster sells itself anyways...
Heath Stahl @ Dec 17th 2007 10:58AM
I knew some guys that worked at Best Buy. The markup on cables is typically around 100% regardless of brand. So the stores make the same % profit for any brand. Its just when they sell the overpriced Monster cable thats even more cash.
Also the markup on the TV's themselves is fairly low. Thats why they push the warranties and overpriced cables so hard.
GhostDoggy @ Dec 18th 2007 5:50AM
You are wrong. I purchased a Monster HDMI cable for a day to compare that name-brand cable to a $7 HDMI cable I got from Monoprice. During the checkout the kid at the register chuckled that he just bought the exact same thing for half the listed price. This was at Best Buy, and employees are (or were) charged 5% over the store's cost. So, the $100 list price went for $50 for the employee.
BTW, at 10 foot lengths I could not perceive a visual difference between the two cables using the same source (Sony PS3, Toshiba HD-A2, and HDMI-fed HTPC with test patterns) and the same display (Vizio GV42L). Thus, I returned the $100 HDMI cable to Bad Buy and ordered several more HDMI cables from Monoprice.
Since that original testing I have also used a $45 1.3b complaint 4x1 HDMI switch from Monoprice with these sources to feed into an HDMi-to-VGA converter to feed a CRT projector that projects onto a 92" diagonal screen. Never would I consider buying something like this in retail again. Heck, online beats Wally World.
qwho @ Mar 4th 2008 8:02AM
Heath is right. I used my bestbuy discount to buy all sorts of cables before I got a real job. A $60-$70 cable will run an employee about $3.99...So BB is making at least 50 bucks of profit off a cable sale. Computer, printer, stereo and and other device manufacturers all do the same thing. You don't even get a printer or usb cable included in the box any more because I'm sure the big box stores ask them not to include them.