IBM files patent app for non-skippable DVD advertisements

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chrisbpearson @ Nov 29th 2007 5:59AM

Does anyone really think that the movie studios will actually price their DVDs less because of this? I get annoyed when I can't skip passed the FBI Warning. I don't want to have to deal with having to watch ads after I've paid for the DVD.

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scaught @ Nov 29th 2007 8:09AM

I totally agree with you. There is no way this will bring down the cost of DVDs (or HD-DVD / Blu Ray).

Case in point, my local theater. My local theater starting including more and more ads at the start of a film. I was annoyed but was optimistic that this would offset the rise in ticket prices. This was so not the case. Every week the price went up (from $8.75 to the current price of $10.25). DVDs will be the same way.

Also look at the world of videogames. Tons of games now include in game advertising but this does not come as a cost savings to the consumer.

IBM, you are evil little people.

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Reader Comments (Page 1 of 1)

chrisbpearson @ Nov 29th 2007 5:59AM

scaught @ Nov 29th 2007 8:09AM

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