http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/ Engadget HD Comments for IBM files patent app for non-skippable DVD advertisements http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 29th 2007 5:59AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
Case in point, my local theater. My local theater starting including more and more ads at the start of a film. I was annoyed but was optimistic that this would offset the rise in ticket prices. This was so not the case. Every week the price went up (from $8.75 to the current price of $10.25). DVDs will be the same way.

Also look at the world of videogames. Tons of games now include in game advertising but this does not come as a cost savings to the consumer.

IBM, you are evil little people.]]>Nov 29th 2007 8:09AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
It's bad enough that I have to sit through anti-piracy messages on DVDs that I paid for - messages that will be removed in any pirate copies - without ads as well.

The whole point of buying DVDs is to avoid ads. I am happy paying directly for the content. Most likely we will end up with ad-supported discs at current prices and "premium" no-ads versions at higher prices.]]>Nov 29th 2007 7:47AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 29th 2007 8:34AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 29th 2007 9:01AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
Yea, this is a good idea.]]>Nov 29th 2007 9:13AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/

Oh, I love DVD Shrink..........]]>Nov 29th 2007 10:58AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.spymac.com/details/?2309609]]>Nov 29th 2007 9:35AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
Jump into the new era of DVD and you don't have to worry about commercials on disc anymore.]]>Nov 29th 2007 10:34AMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Therefore, it pays to have a lot of patents burried in the backyard, even unclaimed ones.
That's how it works, folks...]]>Dec 22nd 2007 1:44PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
]]>Nov 29th 2007 2:30PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
A patent for ads that don't skip. So if you make unskippable ads you have to pay IBM. Further proof of a patent system out of control.]]>Nov 29th 2007 12:41PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 29th 2007 1:27PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
I would only accept them if they were free.]]>Nov 29th 2007 4:56PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/
We can only hope they're also working on a way to pump ads directly into our visual and auditory cortices, too!

Thank you, IBM!

I'm gonna go smash my head against the wall now! Yay!]]>Nov 29th 2007 5:00PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Of course playing any DVD in gxine (legally grey in the US) doesn't follow no-skip rules anyway, so this is a moot point for me.]]>Nov 29th 2007 8:00PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 29th 2007 9:45PMhttp://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/http://www.engadgethd.com/2007/11/29/ibm-files-patent-app-for-non-skippable-dvd-advertisements/Nov 30th 2007 12:56AM