A national survey of 1,200 consumers conducted by Solutions Research Group found that 3 out of 4 surveyed Americans wanted a new gadget this holiday season. The rankings went a little something like this:
- HDTV (35%)
- Windows-based notebook (20%)
- Digital camera (17%)
- Windows-based desktop computer
- GPS car navigation
- Cellphone
- Digital video camera
- Nintendo Wii
- Sony PS3
- HD DVD or Blu-ray player
So where's Apple, the big bad daddy of consumer electronics? Well, their best showing was the MacBook with an 11 ranking followed by the iPhone at number 15. Pretty good when you consider the level of brand awareness this represents in a field of otherwise unspecified laptops and cellphones. In fact, 1-in-6 consumers are hoping for some type of Apple gear under the Chanukazaa tree this season.
Reader Comments (Page 1 of 1)
coplice @ Oct 10th 2007 9:55AM
maybe able isnt in top10 because there is more than 110 million ipod sold so there is a lot less ppl that want apple product because:
a: they already have an ipod
b: they now know apple isnt that great, itunes really suck, its not user friendly
c: its cost a lot and you dont get much more
am surprised that blu-ray/hd dvd player is so high
Iscariote @ Oct 10th 2007 10:40AM
iPods only cost more because their competition continually introduce "iPod Killers" that get relegated to the bargain bin within weeks of coming out.
coplice @ Oct 10th 2007 9:55AM
apple*
Clasu @ Oct 10th 2007 11:30AM
Interesting that the ps3 is on there, but the xbox 360 isnt. Are things starting to look brighter for sony?
ftaok @ Oct 10th 2007 11:41AM
The funniest thing in that picture is the HDTV in the background showing CNBC-HD. Nice work!
Andrew @ Oct 10th 2007 12:34PM
Either this list is bogus or the American public really is that stupid. Nobody, if they knew better, would want a PS3.
Azsori @ Oct 10th 2007 1:46PM
I think your mistaking your bias for the stupidity of others...in fact, your the ignorant one...
When it comes to consumer electronics, the American public is certainly not stupid...they are excellent consumers...
Now Sony just needs to make sure that people understand a PS3 and a Blu-Ray player are one in the same...
The Jeremy @ Oct 10th 2007 2:23PM
That puts Blu-ray above HD DVD in mindshare since the PS3 - a Blu-ray player - is in the position right above the one dedicated to both HD DVD and Blu-ray.
This is good news for Sony and the rest of the BDA, not to mention those of us who chose Blu already.
A big "ha ha" goes to Paramount for accepting that payola to go HD DVD exclusive.
TK101 @ Oct 10th 2007 3:09PM
Yet another thread that proves I can't stand most of the people that comment here (or, rather, that I can't stand the way these people write and carry themselves in general). Eesh.
TK
Vince @ Oct 10th 2007 5:00PM
I am generally disturbed to see the PS3 is *still* an attractive item to so many people. It doesn't bode well for the future of gaming if Sony somehow wins this generation after all their arrogance, blunders, etc.