Verizon announced that it will transition its
FiOS TV service to an
IPTV model over the next three years. Even though Verizon doesn't have plans to provide unique/exclusive content, the "request-send" IPTV model has advantages over traditional "push" broadcast in today's increasingly fragmented entertainment space. Verizon is betting that these differences will differentiate FiOS TV from its more traditional competitors, according to analyst Adi Kishore.
VOD, interactive features, and place-shifting can all be pitched directly to customers, but there are advantages for Verizon as well. First and foremost, of course, is the one-two punch of microscopic user metrics and targeted advertising. That pipe flows both directions, and as FiOS evolves, expect use of the upstream side to increase. Still, providing tailored access to non-exclusive content is an interesting alternative strategy to generic access to exclusive content.
Reader Comments (Page 1 of 1)
ieko @ Sep 25th 2007 8:52PM
I'm so happy that Verizon is competing against the cable companies. The quality that thier fiber network gives is totally unmatched compared to when I had Dish Network or Time Warner.
UnnDunn @ Sep 25th 2007 10:25PM
Does anyone know if Verizon is still planning to use Microsoft's MediaRoom platform for its IPTV implementation?
It would be nice to use the upcoming Mediaroom feature in my Xbox 360...
chris @ Sep 26th 2007 9:06AM
Boo! Does this mean we won't be able to use Verizon CableCARDs with Series3 TiVos?
AG23 @ Sep 26th 2007 9:59AM
Any new info on if and when they plan on adding more HD channels to the FIOS lineup? Seeing that both DirecTV and Comcast are adding them, I figured they would soon be matching. Any info would really be appreciated.
Thanks