TI has given its
20-year old DLP technology a shot in the arm in the form of a $100 million advertising and marketing campaign. The ads should be airing during HD broadcasts of
ESPN's Monday Night Football, as well as
ABC and ESPN's Nascar Nextel Cup offerings. And if you don't have a HDTV, TI will be moving a 60-seat DLP 3D cinema around the country during the Nascar season to start your HD addiction. This marketing effort is taking place even when
iSuppli has estimated shipments of 1.5 million DLP sets in 2007, about flat from last year. It's a bold move for a technology facing increasing competition from
plasma and
LCD. We're hoping the
DarkChip 4 devices deliver real-world results, or the slogan "It's all in the mirrors" could morph into "It's all smoke and mirrors."
Reader Comments (Page 1 of 1)
Nate the Prophet @ Sep 21st 2007 1:05AM
My 3-year-old Samsung DLP (the 56" pedestal model) still looks better than most of the nice stuff I see in stores, and it's only 1080i. Some of the newest plasmas look crisper and brighter I'd say, but also cost more than i paid 3 years ago...so yea, I'm glad I got the one I did.
I would definitely still buy DLP if I were to purchase one today, though I wish they still made the pedestal models because they look so cool.
SimbaDogg @ Sep 21st 2007 1:34PM
your tv is not 1080i, it will scale to 1080i...but it is 720p native...no dlps, lcd projections, lcos (sxrd) display interlaced. just for future reference...
Ken @ Sep 21st 2007 1:13AM
Well, I would guess projection TV's will always cost less than flat panels - and they should have an easier time with higher resolution.
I am waiting for 3-chip RPTV's, 2160p (upres 1080p, for example), more and more use of long-life light, etc.
Imagine a 70" DLP 3-chip with 2160p (awesome scaler included) and a light source that lasted 100,000 hours that weighed 100 lb. and took 200 watts to run for $2500.
Could that be the future?
Dave @ Sep 21st 2007 1:38AM
I love my DLP. I wouldn't save a bit of space by mounting anything on the wall since I still need a place to house my components and speakers--and it looks amazing.
GhostDoggy @ Sep 21st 2007 5:45AM
Nate, your DLP set may accept only 1080i but as a fixed pixel display imaging system its progressive by hardware.
Ken, I couldn't imagine something as small as 70". Sorry, not trying to be an arse, but I want to move up from 92" to 120". For those like me seeking a theatrical experience, projection in the form of front projection requires something a little different.
For the non-theatrical experience, I can buy a 50" plasma for $1300 in retail, new. The prices have squarely challenged rear-projection in this facet. Strangely, the poster does not mention other forms of rear-projection like LCoS (D-ila and SXRD).
And while I have not tested my personal DLP experience in a couple of years, previously the latent temporal distortions (aka rainbows) have been a factor preventing me from considering the technology. Amusingly, I know of people so fearful of the potential rainbow experience that they won't even consider evaluating DLP.
Tim @ Sep 21st 2007 8:22AM
i have the mitsubishi 57" DLP 1080P and I love it. it just sucks on standard def. when you watch a HD-DVD or 360, it is mind blowing
Nate the Prophet @ Sep 23rd 2007 12:05AM
I only had the so-called "rainbow" issues for a week when i first got the tv. It almost always stops after that point, so I've heard for those who own them. Just a "breaking in" period I guess.
As for size, i agree with in a few years my 56" DLP will become my secondary tv and my home theater will feature a projector, likely DLP, to at least 120" Ahh, that will be sweet! But for now, my current "theatrical" experience is great.
Honestly, my wife and I almost never to out to movies anymore, because our home theater is so much better!