Time Warner Cable, Cisco team up on new HD website

by Darren Murph posted Aug 23rd 2007 at 8:14PM

While we've seen companies go out of their way in the past to provide customers with HD assistance, it looks like Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) has teamed up with Cisco to give consumers yet another venue to have their questions answered. A variety of flashy help buttons enable befuddled individuals to select the kind of HDTV most suited for their viewing habits, learn the definitions of commonly used high-definition terms, and of course, goes on to plug TWC HD services. Sure, it's simply an interactive advertisement at heart, but at least it's giving consumers a drop of knowledge whilst fishing for their business.

[Via BroadcastingCable]

Filed under: Industry, Cable

Tags: ad, ads, advertisement, assistance, cisco, help, information, informative, marketing, time warner cable, TimeWarnerCable, twc, website

Reader Comments (Page 1 of 1)

Highly Ranked

Andrew @ Aug 23rd 2007 8:42PM

Hey Time Warner, how about you catch up to the satellite guys and roll out more HDTV stations first. There are a bunch of HD channels out there on DirecTV and Dish Network that you've yet to release!

Highest Ranked

Alex @ Aug 23rd 2007 9:43PM

a website that will show you how few HD channels TimeWarner has?

spend some of the money adding HD channels you a-holes.

Low Ranked

Peter @ Aug 23rd 2007 10:16PM

How come everytime you mention Time Warner, you always go on to say how its owned by AOL and they own you guys? I think I figured that out the last houndred times you mentioned it, thank you very much.

Highly Ranked

brux2dc @ Aug 23rd 2007 10:57PM

It is called full disclosure. Journalism 101...

Neutral

Darren @ Aug 24th 2007 7:45AM

Yeah, full disclosure.

We can't assume you already know our affiliations, so we have to broadcast it every time.

Neutral

Ben Drawbaugh @ Aug 24th 2007 8:11AM

Partly owned by Time Warner, parent company of AOL, which owns Engadget -- aka "the Man"

Neutral

mattbrown @ Aug 24th 2007 8:23AM

Wow. I didn't know Time Warner owned Time Warner Cable. Who'da thunk?

Neutral

riverside_guy @ Aug 24th 2007 10:47AM

Think about one of the biggest media markets in the country... NYC. Totally controlled by TWC; keep in mind this is a jungle of tall buildings so OTA and satellite are not at all possible for large sections of the city. One area (Staten Island, about 5% of the total population) is generally more accessible to getting OTA & satellite so what does TWC do? They offer them 4 ADDITIONAL HD channels AND to top tat off, their rates can be had at 20% LESS than the rest of the city.

And how many HD channels do they carry? Try 15 (not including any channels you must pay extra for).

Neutral

Alex @ Aug 24th 2007 11:02AM

you think that's bad, I am on TimeWarner cable but they don't carry the WB (now CW) high def channel but they carry all the other broadcast networks in HD (including universal). Ridiculous.

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