http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/ Engadget HD Comments for Philips to launch Ambilight successor Aurea http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/Aug 15th 2007 8:50PMhttp://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/Aug 16th 2007 3:21AMhttp://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.seductionbylight.com]]>Aug 16th 2007 3:22AMhttp://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/Aug 16th 2007 1:39PMhttp://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/
I hope that I never have to go back to watching TV without this ambient lighting (ambilight) effect because it rocks. I know that there are TVs out there that have better overall image quality than a Philips TV (not that Philips is bad) but nobody else has Ambilight so as long as they continue to make it I will be their customer.

I look at everyone else's TVs and feel sorry for them for not having such an immersive experience as me (though you can buy some aftermarket add-ons from other companies that try to do what Philips achieves brilliantly).

One last word... Don't knock it til you've tried it.]]>Aug 16th 2007 6:57PMhttp://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/http://www.engadgethd.com/2007/08/15/philips-to-launch-ambilight-successor-aurea/
That pretty much sums it up, Tony! When I first saw a Philips Ambilight TV on demo at Best Buy, I had the same knee-jerk reaction of "please, what a crock!" but then I spent a couple months installing home theater systems and learning about proper viewing environment setup, and I learned the indispensible advice of providing some kind of backlight on the wall behind the display. The fact is that a television screen in a typical viewing environment occupies only 10 to 20% of your field of view, and many people don't realize just how taxing it is on their eyes to stare at so (relatively) small a space for two or three hours at a time. Simply putting a modest backlight behind the screen improves the viewing experience remarkably.

So coming back to the ambilight demo at Best Buy some three months later, it began to make sense that this is a profound value-add in a high def display. Especially when you consider that the lighting changes gradually and smoothly to match the dominant color on the screen at that moment. And, if you're feeling especially trendy, you can run the ambilight as a fixed color with the TV off and have a $2,500 wall sconce, LOL!

I own a 42" ambilight Philips, and I'll never buy another TV without it!]]>Sep 2nd 2007 10:26AM