Sony releasing a herd of Play-Doh bunnies on NYC
Wait a second Sony; we are starting to get it. After you bounced thousands of colorful balls down the streets of San Fran and then plastered those apartment buildings with multi-colored paint, it is all starting to come together. You are trying to sell your Bravia LCDs based on their abundant color. So then after see those two commercials, it only makes logical sense that your next ad would feature hundreds of colorful Play-Duh bunnies, hopping down New York Cities streets. So once again Sony, you are stating that your TVs are colorful, right?
[Via Sony BRAVIA advert Via TV AD Land]
Filed under: Sony, Advertising
Reader Comments (Page 1 of 1)
Nick @ Aug 14th 2007 5:28PM
I for one welcome our new Play-Doh bunny overlords.
chempezmk @ Aug 15th 2007 10:18AM
hahaha -- how quickly our rulers changed from an 8ft lego.
JeffDM @ Aug 14th 2007 6:15PM
It's a cute gimmick.
chris @ Aug 14th 2007 6:40PM
I'm visualizing Billy Murray making gopher "friend" explosives in the movie Caddyshack.
Patrick @ Oct 4th 2007 3:43PM
If anyone's interested, there are full deatils of how the ad was made here
Patrick @ Oct 4th 2007 3:45PM
sorry, I meant here http://www.creativereview.co.uk/crblog/we-made-the-play-doh-bunnies-bounce/