US appellate court upholds order blocking DirecTV ads

by Darren Murph, posted Aug 10th 2007 at 12:35AM

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted "superior HD" spots has reached another milestone, as a US appeals court has "upheld a lower court's decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates." Notably, the Court of Appeals for the Second Circuit did, however, "set aside part of the lower court's order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable's analog programming." Ah well, it's not like those ads were exceedingly enthralling to begin with, right?

Filed under: Industry, Cable, Satellite

Tags: ad, ads, advertisement, advertising, court, directv, lawsuit, legal, marketing, sue, suit, time warner, time warner cable, TimeWarner, TimeWarnerCable, twc

Reader Comments (Page 1 of 1)

Neutral

JeffDM @ Aug 11th 2007 4:17AM

I really don't understand why the ruling went the way it did. Were the ads factually incorrect? Ads are usually given almost too much leeway. I just don't see what's so improper with the ad.

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