Toshiba amps up marketing of HDTV, HD DVD in Australia

by Darren Murph, posted Jul 28th 2007 at 6:07AM

The marketing campaigns that numerous companies are now embarking on will have an additional member, as Toshiba is reportedly buckling down and getting the message out about its HDTVs and HD DVD players, particularly Down Under. Reportedly, the company is aiming to sneak into the "top five of the flat-panel TV market," and it also began to increase its promotion efforts of HD DVD in Australia. Regardless of the recent Blu-ray "victories," Tosh apparently still feels confident that HD DVD will survive, and noted that it would "increase the number of HD DVD players from one to three models by Christmas" in select local markets, all while while hoping to ship bundles of HD DVD-equipped Qosimo laptops. Granted, Mark Whittard -- general manager of Toshiba's Information Systems Division -- wasn't oblivious to the market trends going on around him, and duly noted that Toshiba "had its work cut out" to achieve such numbers.

Filed under: Industry, HD DVD, Toshiba

Tags: ad, ads, advertisement, advertising, Australia, Australian, campaign, marketing, sales

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Reader Comments (Page 1 of 1)

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Lucky Lefty @ Jul 28th 2007 12:40PM

When will Toshiba stop being a pawn for Microsoft? They along with Universal studios have truly disappointed me and I'm sure plenty of others. I never found them to be in the same league as lets say Pioneer or Sony but they are truly ridiculous. At least they realise they have their work cut out for them. Good luck puppets!

P.S. I know I'm gonna infuriate a lot of you HD-DVD fanboys with this post, but please don't take this personal. Just sharing my thoughts.

Neutral

The_Omega_Man @ Jul 29th 2007 12:35AM

It is high time that Toshiba gets serious in the world market place for their over all High Def strategy.... Besides, I personally am tired of hearing from the Aussie BD Fan Boys, about how there is no HD DVD to be found there. Viva la Revolucion! et C'est la Guerre!

By the way M$ has a pretty extensive relationship with Sony as well... =P So by your logic Sony must disappoint you as well.

Neutral

JeffDM @ Jul 30th 2007 1:22PM

My concern is why is Toshiba the only maker of affordable set-top HD players?

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