Disney's Magical Blu-ray Tour starts in August
by Richard Lawler 
posted Jul 17th 2007 at 4:17PM
Just in case you thought Disney's support of the Blu-ray format might be slipping, the company is taking its show on the road with an 18-city mall tour to promote the format. Disney's Magical Blu-ray tour, sponsored by fellow Blu-ray backers and experienced mall-tourers Panasonic, starts August 17th and aims to educate customers about the format with interactive demos of Blu-ray movies and hourly presentations on Blu-ray tech. While consumer confusion over high definition in general and the format war specifically is definitely a problem, we have a feeling that "education" will go a lot more smoothly once hardware prices drop a bit more. Check the link for dates the tour is coming near you, no word on if the HD DVD tour plans to crash any stops.
Reader Comments (Page 1 of 1)
Jeff N. @ Jul 17th 2007 4:29PM
It might help Blu-ray more if Disney just released a lot more Movie titles in Blu-ray. There is still a lack of good movie titles in High Def. More releases means more interest.
TheGuy @ Jul 17th 2007 4:43PM
Agreed. Disney needs to release more movies to beef-up Blu-Ray content. I'm especially excited for Pixar movies to be released on Blu-Ray. If you thought the POTC movies looked good on Blu-Ray, the Pixar movies will blow our minds!
Mark @ Jul 17th 2007 4:56PM
... ya cause everyone knows computer graphics look so much better than real life...
SimbaDogg @ Jul 17th 2007 9:02PM
haha, ahem brother
paloooz @ Jul 17th 2007 5:45PM
I wonder ... Movies like Toy Story. At what resolution were those early CGI movies rendered?
I guess they could easily just re-render them at 1920x1080 in a few days now. That would probably be more cost effective, fast, and easier than going and finding the original rendering and converting it...
Joe @ Jul 17th 2007 8:23PM
i'm not sure you know about the rendering process of 3D animation, it is more than just pressing a button and waiting for the computer to finish. Although rendering each frame may be faster because of faster computers, this would take a long time, there are often post effects process after rendering or multiple render layers that need to be re-configured. Rerendering the movie and matching the sounds and all the effects and cuts and everything would certainly take more than a few days.
I doubt they would need to re-render anything anyway. they rendered out to film (remember it was in a movie theater). Rendering to film is like 2k or 4k resolution which is higher than "HD".
Neal @ Jul 17th 2007 8:53PM
I am glad they are doing this. Now I can meet them in person and ask then when they are going to start releasing movie in HD-DVD. If enough people tell them they want it maybe they will do it. Like they say, "no harm in askin"
MR. MICHELE L. WASHINGTON @ Sep 28th 2007 8:01AM
just a simply answer, is there a demo bluray or hd disc, if yes what is it. (