TiVo has announced a new service for advertisers and those interested in tracking commercial viewership, the Top Commercial Rankings reports, which is based on info gleaned using TiVo's StopWatch feature that tracks viewer behavior second-by-second. The feature has TiVo compiling reports for April and May on metrics like the top commercials watched overall (Disturbia and Ford trucks), or the least fast-forwarded campaigns (FedEx and Samsung Jitterbug). The report includes interesting insight into how viewers watch television, even timeshifted programs, and should provide advertisers more information about how to maximize their impact. Now to get this report to studio execs to keep them from blaming DVRs for the
downfall of their industry.
Reader Comments (Page 1 of 1)
Big Sam @ Jul 16th 2007 6:01PM
Great move, Tivo.
Pete @ Jul 16th 2007 6:58PM
Don't you think this is a bit of a civil liberties issue?
I'm sorry American's, I know you guys seem to like giving up freedoms, but giving over info of exactly what you watch on TV won't stop terrorism.
Cellullose @ Jul 16th 2007 7:23PM
Dumb move Tivo... Now the studio execs can massage the data any way they want to justify the death of DVR.
"Oh no, users only watch 3 out of 2,194 commercials in a 1 hour show. This is all the fault of DVR's!" Of course, they won't bother to examine why viewers watched those three commercials and not the other garbage.
And, of course, that data isn't available for public consumption so we'll have to rely on other lobbyists to counter any skewed claims made by the studios. Ha!