http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/ Engadget HD Comments for http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 1:45PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 1:51PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 2:06PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
Since it can't possibly be the PS3 then it must be the attach rates!!! :o]]>Jul 16th 2007 2:09PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
Your comment is deceptive. You state that your 12 friends do not watch Blue Ray movies with their PS3s. Do they use the PS3s to watch DVD movies? Not all Blue Ray or HD DVD owners buy HD movies. I own and watch many more DVD movies than I do Blue Ray movies on my two Blue Ray players.]]>Jul 16th 2007 2:22PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 2:52PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 3:23PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
"...camps is..."? Where'd you learn to write, Tarzan University? Lord have mercy...

At least HD DVD supporters tend to express their arguments with some eloquence. The more I see this, the more I believe PS3/Blu-ray supporters' average age is 15, drooling over Kate Beckinsale in masterpieces like "Underworld: Evolution."

]]>Jul 16th 2007 4:11PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
Like Sony says - when you're counting the PS3, BD has a 19:1 advantage on HD DVD, but they're "only" outselling HD DVD 2:1 on discs. So either BD owners don't buy movies, or most PS3 owners are only using their console for playing games.

Assuming HD DVD and BD-player owners buys the same number of movies (on average), Sony's numbers suggests that only 9% of PS3 owners use it for movies.]]>Jul 16th 2007 4:40PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 5:24PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 7:34PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 16th 2007 7:53PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
I have a PS3, and use it almost exclusively for Blu-Ray. And it's awesome. I also have the 360 with HD-DVD add-on, which isn't as good for playback for a variety of reasons, including noise and dropped frames when pulling overlay menus.

My point: console owners DO play movies, and should be counted. Otherwise, why oh why would Microsoft have released an HD-DVD add-on? I NEVER hear that mentioned when HD-DVD supporters try to discount the PS3.

-Pie]]>Jul 16th 2007 9:19PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
HD DVD supporters have NEVER said that nobody uses a PS3 for Blu-Ray. They say that you can't count EVERY PS3 as a BD player, because most people aren't using them to watch BD movies. Everybody who buys an HD DVD add-on for the 360 is buying it to watch movies because that's all it does.

So it looks like less than 10% of PS3 owners are using it for BD movies - that's far less than Sony predicted and that's a huge negative for them.]]>Jul 16th 2007 9:40PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 17th 2007 10:58AMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
The real driver is long term media sales and that is driven by stand-alone players. I say this because stand-alone players carry an attach rate that is about 11 times higher (5.5 / 0.5 = 11). Recent sales figures for PS3 are 80k units per month. HD-DVD needs to sell 80k/11=7300 units per month to offset the sale of new PS3s. To make headway HD-DVD needs to sell enough units to offset the PS3 (>7300) and offset standalone BD players (unknown #). As BD and HD-DVD stand-alone sales continue to rise, the effect of PS3 will continue to diminish.

In a nutshell, the winner will be determined by who gets better penetration into the stand-alone player market. Toshiba has the lead on that front, but the Blu-Ray camp is smartly driving down player prices before HD-DVD can overcome the PS3 effect.

The PS3 was a good move on Sony's part with regard to winning the format war, but they are paying dearly for it on the gaming console market.]]>Jul 17th 2007 5:12PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/Jul 17th 2007 7:33PMhttp://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/http://www.engadgethd.com/2007/07/16/blu-ray-actually-we-are-the-top-in-european-sales/
Younger consumers are much more adaptive and have no problem with a Multi-function device like the PS3.

I didn't buy the PS3 just to Play Blu-ray, I didn't buy it just to Play PS3 games, I didn't buy it to surf the Web, though I did when my monitor went out on my computer a few weeks ago.

There certainly are customers who want to buy entertainment equipment that does just one thing and does it very well. However, there are just as many people that buy a combo receiver, CD, Tape Player, 5.1 system.

So discounting Multi-function media systems is something that you can do, but more and more as we move into the future, these systems will carry more and more weight as a valid Stand-alone replacement( and indeed an improvement, since they do the Stand-alones job and more.)

]]>Jul 20th 2007 7:52PM