Blu-ray backers launch promotional website

by Darren Murph posted Jul 13th 2007 at 7:11AM

A website that should likely be dubbed "Hollywood in Blu-ray" rather than "Hollywood in Hi-Def" has recently emerged, and while it claims to be a more reputable site than those "other promotional portals," we aren't buying it. The site -- which is purportedly backed by Walt Disney Studios Home Entertainment, Sony Pictures Home Entertainment, and 20th Century Fox Home Entertainment -- includes the latest happenings in the BD universe as well as plenty of fluff to get you drooling over its silky smooth image quality. Notably, the site tends to address the desires of both early adopters and those just now taking interest in the format, and the running list of upcoming Blu-ray titles is indeed a nice extra. So go on, tag the read link to see what it's all about, but don't say we didn't warn you when you're overcome with Blu.

[Via VideoBusiness]

Filed under: Industry, Blu-ray, Sony, Fox

Tags: bda, disney, formatwar, hollywood, hollywood in hi-def, HollywoodInHi-def, lobbyist, promotional, walt disney, WaltDisney, website

Reader Comments (Page 1 of 1)

Highly Ranked

toby tyler @ Jul 13th 2007 9:41AM

Well, at least the BD camp is making an effort. What exactly has HD DVD ever done to promote themselves? Their web site is weak. Their store placement is weak and their advertising/marketing is...missing.

...coming from an HD DVD supporter.

Low Ranked

Dave @ Jul 13th 2007 11:36AM

I hate HD DVD, but i am starting to feel sorry for them...

Neutral

Nick @ Jul 13th 2007 11:43AM

I like how the amazon ads on the homepage lists a Toshiba HD-DVD player for sale. That's funny.

Neutral

Alex @ Jul 13th 2007 12:25PM

lol@Nick

Thanks for the Internets to let us know about all these shill websites the last few years...hmm why are they all from Sony?

Neutral

Mr_Fizzlepop @ Jul 13th 2007 7:54PM

Cause Sony is smarter than other companies and so promotes itself on the 24/7 always on internet that the biggest buying Demographic visits more than television?

And..assuming you don't stick to a short list of internet sites you know that Many many other companies are doing the same.

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