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Reader Comments (Page 1 of 1)
Wilbur @ Jul 5th 2007 2:47PM
The results of the study are not too surprising. Although many people seem to prefer plasma over LCD in a controlled side by side environment, in a store bright TV's sell better. This has been true even back when all TV's were CRT-based. Add in the fact that at many sizes LCD's are just going to be cheaper than plasma, and fear, rightly or wrongly, about burn in, and you have LCD's winning out when it comes down to a purchasing decision.