As the continuing debate between LCD vs. plasma steams ahead, here we have yet another research study that purportedly suggests that nearly four out of five consumers would prefer PDPs over LCDs. The study -- which was conducted by global market research firm Synovate, posed the question to respondents in China, Japan, England, France, and Germany (no North America?) -- and found that an average of 80-percent of individuals preferred the images produced by plasmas when viewing a side-by-side comparison. What's interesting about the supposed results, however, is that recent sales have depicted quite the opposing story, and multiple plasma manufacturers have had to realign their strategies or shut down aspects of the business completely in order to remain afloat. Conversely, LCD sales have been impressive as of late, as consumers have responded positively to the tanking prices and widespread availability. Of course, this whole plasma vs. LCD war could rage on until SED TVs actually go mainstream and never find finality, but until PDPs can once again become price competitive with similar alternatives, we don't see its sales struggles ending anytime soon.