Interesting article... "only 13% were actually using it for that purpose". Lets play with this number. We have 3.5M PS3's sold in the US. 3.5M x 13% = 455,000 PS3's being used for video playback. We also see reports that PS3 has an attach rate of 0.5 discs per console. 3.5M x 0.5 = 1,750,000 discs sold in the US. Seems like PS3 owners are 4 times as likely as a typical gaming console owner to use their device for movie playback. That's good news for Sony. The bad news is that the competition's stand alone players have a reported attach rate of 5.5, which means they only need to sell 3.5M x 0.5 / 5.5 = 318,182 stand alone players to match the PS3. Toshiba has 70% of the stand alone HD player market right now, so balancing out the PS3's effect on the HD movie market will happen this year.
Grab some popcorn and soda, and then fasten your seatbelts... this is going to be a long ride/war.
Reader Comments (Page 1 of 1)
HDMike @ Jun 30th 2007 7:19PM
Interesting article... "only 13% were actually using it for that purpose". Lets play with this number. We have 3.5M PS3's sold in the US. 3.5M x 13% = 455,000 PS3's being used for video playback. We also see reports that PS3 has an attach rate of 0.5 discs per console. 3.5M x 0.5 = 1,750,000 discs sold in the US. Seems like PS3 owners are 4 times as likely as a typical gaming console owner to use their device for movie playback. That's good news for Sony. The bad news is that the competition's stand alone players have a reported attach rate of 5.5, which means they only need to sell 3.5M x 0.5 / 5.5 = 318,182 stand alone players to match the PS3. Toshiba has 70% of the stand alone HD player market right now, so balancing out the PS3's effect on the HD movie market will happen this year.
Grab some popcorn and soda, and then fasten your seatbelts... this is going to be a long ride/war.