They're having a sale and their numbers spiked. Not relevant in the long run. This is what you guys call a "fire sale."
PS3 owners don't seem to buy all that many movies. Seeing that Casino Royale has jumped to the top of the BD charts, these movies are moving to people who usually don't buy movies (or they'd already have it). Wait a week and this will pass.
I've said for some time that Toshiba has to undercut the PS3 base. Even if you discount the PS3s by a factor of 5, that's still a lot of equivalent units (~400K) in the US, and more selling every day. So Toshiba needs to sell bunches of players, and they are trying to move 100K per month from what I read. If they can do that, and if Sony & Co don't cut their prices to the bone ($500 won't do it), they can win.
One might also consider the kind of movie PS3 buyers buy. If Sony caters to those guys (and I do mean guys) and ignores people who like, say, good drama, HD DVD has yet another way to appeal. BD boosters keep pointing to all them BD movies and saying content will win. For some of us, though, Casablanca is worth any number of Hellboys.
Reader Comments (Page 1 of 1)
Kevin Murphy @ Jun 7th 2007 10:41PM
Red--
They're having a sale and their numbers spiked. Not relevant in the long run. This is what you guys call a "fire sale."
PS3 owners don't seem to buy all that many movies. Seeing that Casino Royale has jumped to the top of the BD charts, these movies are moving to people who usually don't buy movies (or they'd already have it). Wait a week and this will pass.
I've said for some time that Toshiba has to undercut the PS3 base. Even if you discount the PS3s by a factor of 5, that's still a lot of equivalent units (~400K) in the US, and more selling every day. So Toshiba needs to sell bunches of players, and they are trying to move 100K per month from what I read. If they can do that, and if Sony & Co don't cut their prices to the bone ($500 won't do it), they can win.
One might also consider the kind of movie PS3 buyers buy. If Sony caters to those guys (and I do mean guys) and ignores people who like, say, good drama, HD DVD has yet another way to appeal. BD boosters keep pointing to all them BD movies and saying content will win. For some of us, though, Casablanca is worth any number of Hellboys.
This war is far from done.