http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/ Engadget HD Comments for The format war: What's in a name? http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 11:34AMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 11:35AMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.google.com/trends?q=Blu-ray%2C+blueray%2C+%22blue+ray%22%2C+%22blu+ray%22%2C+bluray&ctab=0&geo=US&date=2006

With these two new spellings added, Blu-ray comes out on top:
http://www.google.com/trends?q=Blu-ray+%7C+blueray+%7C+%22blue+ray%22+%7C+%22blu+ray%22+%7C+bluray+%7C+blue-ray%2C+hddvd%7C%22hd+dvd%22%7C%22hd-dvd%22&ctab=0&geo=US&date=2006
]]>Apr 25th 2007 11:41AMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 12:25PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 12:24PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/
The laser is blue, right? Not some new color blu nor a ray product made by the 'blu' company.

It is sad to see language slide downhill because of "texting", character substitution, abbreviations, etc. ]]>Apr 25th 2007 12:32PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 26th 2007 4:41PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 12:49PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 1:46PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 25th 2007 2:25PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/"The name Blu-ray came from the fact that the laser beam which reads the data from the new discs is blue instead of red which is used for current DVDs and CDs. This new blue laser is at the heart of Blu-ray Disc technology (i.e. blue ray of light)."

The term "Blue Ray" couldn't be used because it isn't a copywritable phrase.

Funnily enough, the confusion around the name hasn't hurt sales. I guess as long as they keep it in a Blue case, it'll be easy enough to find at your local Best Buy...

]]>Apr 25th 2007 3:58PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/
Look. I know the whole Wal-Mart business as gotten you agitated. How do you think the reticent studios feel? Talk about having to change gears in a hurry. Perhaps one day you will awaken and realize that in the end, at least Bluray's presence in a competitive market maybe helped drive high definition prices down a little bit. So it's not like their existence never served any purpose.
]]>Apr 25th 2007 4:21PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 26th 2007 1:52PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Apr 26th 2007 3:09PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/Bloo-ray...not so much.]]>Apr 26th 2007 4:49PMhttp://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/http://www.engadgethd.com/2007/04/25/the-format-war-whats-in-a-name/
Too right!! I heard a radio advert for a product I was interested in the other month; only a web address given at the end. Could I find it online? Nope, even with several attempts at spelling... That was a wasted campaign for the company I am sure..]]>Apr 27th 2007 2:35AM