DRM is entirely counter-productive now. How is this not obvious to them?
Scenario: I'm a "legitimate" consumer, paying for my content. I buy a DRM "infected" disk that doesn't play on my system. I return it, costing the retail outlet profits. The replacement disk also gets returned--more lost profits. Disk number three confirms to me that it's not a manufacturing defect, and I hop online to find out what's up. One of the first three search hits sends me to a software solution that allows me to duplicate the disk, removing the DRM defects. Sony has now directly turned a paying customer into a pirate, forcing me to learn how to illegally copy disks in order to perform the previously legal function of simply playing the disk. Do they think I'm going to pay for the next disk now that they've taught me how to get it for free? Even if I'm willing and inclined to pay, I'm less likely to now simply out of spite! So they have provided both the means and an additional reason to pirate.
Reader Comments (Page 1 of 1)
rhodiad @ Apr 18th 2007 1:17AM
DRM is entirely counter-productive now. How is this not obvious to them?
Scenario: I'm a "legitimate" consumer, paying for my content. I buy a DRM "infected" disk that doesn't play on my system. I return it, costing the retail outlet profits. The replacement disk also gets returned--more lost profits. Disk number three confirms to me that it's not a manufacturing defect, and I hop online to find out what's up. One of the first three search hits sends me to a software solution that allows me to duplicate the disk, removing the DRM defects. Sony has now directly turned a paying customer into a pirate, forcing me to learn how to illegally copy disks in order to perform the previously legal function of simply playing the disk. Do they think I'm going to pay for the next disk now that they've taught me how to get it for free? Even if I'm willing and inclined to pay, I'm less likely to now simply out of spite! So they have provided both the means and an additional reason to pirate.
What can they possibly be thinking?