Sony: 1,000,000:1 OLED TV on sale in 2007
by Thomas Ricker 
posted Apr 12th 2007 at 2:55AM
Sony is once again showing off their beautiful OLED TVs we first peeped at CES. No surprise there, after all, we love to gawk at that incredible 1,000,000:1 contrast ratio just as often as possible. The real news is that Sony is finally ready to move an OLED TV into production. Sorry, not that bad-azz 27-inch model capable of Full HD 1080p. Nope, instead they'll be pushing out the 11-inch pup sometime "within 2007." We're talking 1024 x 600 pixels slathered across that wee 1M:1 contrast panel capable of 8-bit RGB color and covering more than 100% of the NTSC color gamut. Oh, and the display itself measures just 3-mm thick. Hot-freakin'-tastic. Unfortunately, it will likely suffer from a high price tag and short display life. Still, you'll be tempted, especially after seeing the set's razor-thin display in a profile shot after the break -- yeah, dramatic viewing angles too. Oh, Sony, why must you taunt us.
Reader Comments (Page 1 of 1)
GhostDoggy @ Apr 12th 2007 5:36AM
When will the marketing madness stop, and when will ehd stop spinning the madness therein? 99.999% of the folks on the planet, in the western civilization, etc. could not afford to test the marketed value. They could have said a billion or trillion to one contrast because no one has the equipment on hand, let alone the testing environment, to measure those levels of contrast being marketed by manufacturers, and remarketed by websites like this.
And what good is a high contrast display if its tiny? I do not know of many (not at all, really) people into HDTV looking for such small (ahem, tiny) displays. This isn't news worth noting, leting alone spinning.
Jake @ Apr 12th 2007 8:11AM
Tool:
Display junkies have been waiting, and waiting, and waiting, for OLED displays to come to market in any size ever since the technology was first announced and every Korean and Japanese manufacturer worth its salt promised to deliver TVs, PC displays, and virtually every other display-type, based on the technology. It is incredibly power efficient, ultra-thin, and beats nearly every other technology on image quality (the already disparaged contrast ratio and color-gamut specs).
So we hope that you will forgive those of us who are excited about the very first television based on OLED FINALLY COMING TO MARKET. Its been a long time coming, and despite your insistence, it absolutely is news worth noting. Not because of the size, nor the contrast, nor the color gamut. Simply because it is FIRST, and because the TECHNOLOGY holds so much promise.
And who cares if people can't measure 1M:1 at home? 0.0001% (to borrow your hyperbole) of HD nuts have the capability of measuring contrast ratio on their display. We still buy them, and we still throw down the number our manufacturer quoted us when we're playing the "my TV is better than your TV game."
And its not like there is a reason to distrust Sony on the number. As soon as you see the thing, you can see the difference.
Eric M @ Apr 12th 2007 5:39AM
teh endzor 2 cRt?!? oh gn0es!
erik @ Apr 12th 2007 7:17AM
Dont forget another amazing technologys like Laser-TV, SED-TV, FED-TV. All new TV generations infos and news at http://www.oled-display.info
Chris @ Apr 12th 2007 10:28PM
In a couple years I hope that a 1080P 32" OLED is in front of me.
Common_Scents @ Apr 12th 2007 3:17PM
I wonder how long these high contrast displays will take to show up in a few dashboard vehicle displays where high contrast could/should (would it???) overcome the visibility issues that have plagued these displays to date (bright sunlight washout for instance). Perhaps even more importantly, this seems to me to be more significant in other small format screens such as laptops, cell phones and other hand held devices where contrast may be important, but power consumption is most critical!
Karn Eggie @ Apr 13th 2007 1:19PM
dont worry the XBR line of OLED tvs isnt far behind, this one 11" pup was to give toshiba a giant f you, we can do it before you, type deal.
they shoulwed off a 27" 1080p at CES ... just give it a little time, i also want to know what the life span of these displays is. 20,000 hours and i think they would be good. and is the response in OLED a factor or because of its inherent properties the refresh rate is quick?