Sony announces BRAVIA X2550 series, now with x.v.Color
by Richard Lawler 
posted Mar 28th 2007 at 10:55AM
Sony was still rolling out new BRAVIA's this morning, with three new models in its Japanese X2550 line that should give a preview of the successors to the current XBR models we'll see here. The piano black finished LCDs all feature 1080p resolution, wide color gamut backlighting, BRAVIA Engine and Sony's new x.v.Color technology, and we assume, dual HDMI 1.3-compatible inputs to deliver all that many-hued madness. No mention of new 120Hz technology for these LCDs, but the expanded color space should match up well with other upcoming Sony products. All should start shipping April 25th the 52-inch KDL-52X2550 for 720,000 yen ($6,098 U.S.), 46-inch KDL-46X2550 for 490,000 yen ($4150 U.S.), and 40-inch KDL-40X2550 for 420,000 yen ($3,557 U.S.). Check after the break for another pic of that glossy finish head-on (apply directly to forehead).
Reader Comments (Page 1 of 1)
Sean @ Mar 28th 2007 2:40PM
So I was waiting for the Bravia 52" to go down in price... Does this mean that the current 52" models will not be available anymore and I have to start waiting for the price to go down for these new models?
that sucks!!!
TJ @ Mar 28th 2007 5:03PM
There'll probably be a different pricing model here in the states- assuming these TVs get here.
You'll probably actually pay the same amount as the current models, but you'll at least get x.v. color.
LJ @ Apr 3rd 2007 10:22PM
can anyone tell me why are Bravia series sooo much expansiave than SXRD series? Are they better? or...
digason @ Apr 25th 2007 2:02PM
Any word on if/when these sets are coming to the States? Looking to get a 46" LCD by the end of the year. Looks like this might be the way to go if it's here.
Jam @ May 26th 2007 5:44PM
anyone know when this set will be coming to the UK?