What I find imminently stupid is that, for both Spielberg and Lucas, they would be the heavy hitters. They would be the market deciders if they proactively chose one format over the other. They could place their considerable rate behind one of the two formats and end the format war.
Instead, they waste their market power and wait until a winner is decided _then_ wait a bit before releasing their most anticipated films on the eventual format.
Reader Comments (Page 1 of 1)
bolerobell @ Feb 6th 2007 2:01PM
What I find imminently stupid is that, for both Spielberg and Lucas, they would be the heavy hitters. They would be the market deciders if they proactively chose one format over the other. They could place their considerable rate behind one of the two formats and end the format war.
Instead, they waste their market power and wait until a winner is decided _then_ wait a bit before releasing their most anticipated films on the eventual format.