Super Bowl kicks up HDTV sales
by Matt Burns 
posted Feb 5th 2007 at 9:15AM
Here's a no-brainer to start your day off with. Super Bowl XLI (41 for all you non-Romans out there) increased HDTV sales. We know it's shocking and all but the real question is how many of the estimated 2.5 million HDTV sold actually enjoyed the game in 1080i? We did our part but it really is up to the salesmen/clerks to inform consumers that just because they are purchasing a HDTV, doesn't mean they are getting HD. According to Business Week, sales of HDTVs were especially concentrated in the Chicago and Indianapolis areas thanks to their Super Bowl contenders. We know it may surprise you that major sports events spur HDTV sales (think World Cup from '06) but someone had to inform the masses. Now that retailers had HDTVs fly off their shelves the last few weeks, we kind of wonder how many of those sets are going to be returned for numerous reasons?
Filed under: Industry
Reader Comments (Page 1 of 1)
Jim @ Feb 5th 2007 3:58PM
Is it really up to the salesment to inform the consumers that just because they have bought a HDTV that the picture may not be in HD? While it would be nice if they did, where did personal responsiblity go? I agree not everybody understands HD, but I wouldn't put the responsibility on the sales guy.
landoncube @ Feb 5th 2007 11:59AM
I believe you have just reposted this article from 2006. Sorry to bust you on this situation, but it had to be done. Go HD!
I am actually posting this from my Treo 750 in the back of a squad car as I have been arrested for SLAPPING ALL OF MY CO-WORKERS this morning. The knuckle bump is soooo 2006...
RockinOscar @ Feb 5th 2007 10:49PM
a lot of sales people in big stores don't receive any commission, so they don't really push for the HD antennas or HD programming from cable or satellite providers, as a salesman myself i like to inform customers into what they are getting into and the possibilities of the certain product, even if i wasn't on commission i would try an sell that antenna. so i do feel like the sales people should inform the customer.