Dan in DC/VA @ Jan 10th 2007 12:24AM

Quote �� why don't you just be satisfied with what you've got and let the rest of us tell the industry what we want?�

JM, if you hadn�t noticed, Apple has a 1080p device (via DVI) that does all the AppleTV stuff plus runs Microsoft Office. It�s called a Mac Mini. You can buy today it and smooch its 1080p goodness all night long. So go on and express to world how much you need 1080p in an Apple product so 1080p can breathlessly call your name out it in middle of night so you can have happy life.

Quote �You either have a lack of interest in better quality, or simply don't have the finical ability��

Wow I hit a cord there. You must have a thin ego, JB. You must be very insecure about how much you like to cry like a baby. (Whaaaaaaaaa!!!! NOOO THEY LEFT OUT 1080P!!! I NEED MOMMY!!! Bad, Apple! Bad, bad boys!) Instead of insulting a perfect stranger�s financial ability (I hope you and Trump enjoy your cozy yogurt sponge bath together in Martha�s Vineyard and laugh at all the �little people�), let�s review business 101.

Businesses are in business to make money. Economies of scale are the most efficient way to make that money. To get an economy of scale you need mass consumption. To get mass consumption (in order to make money, not technical 1080p excellence) you need a value proposition. (Here comes the math, JB, hold on tight) Value = quantity (pixel count, in this case) multiplied by quality (user interface), and multiplied by price. In order to make money via economies of scale (remember our $ goal here), you need to hold the price point down (let�s say $299). Now, JB, if Apple�s goal is to maintain their value proposition *and* maximize user the interface (which is their core competency and their whole reason for living), what�s gotta take a hit? Hmmm? Yeah, it�s pixel count, Scooter. Anybody shocked? Anybody having another heart attack over this?

Quote��perhaps you should join the crowd pushing for it�and 720p IS mediocre in the world of HD.�

Reality check time, dude. Sorry to have to do this, man. In the USA: FACT: 720p is minimum HD ATSC resolution mandated in by the FCC in the Code of Federal Regulations which is legally binding (47CFR73.682-- Sec. 73.682 TV transmission standards). FACT: the FCC was created by Congress so they wouldn�t have to be bothered with these little details. FACT: To �push� for 1080p (or raise the minimum standard) you have lobby the FCC change the CFR (which they like to do every 50 years or so) or get Congress to pass a law to make the FCC do it even if they don�t want to. (And I know you have the financial means to effectively lobby the 110th Congress to make this happen because you told this forum that you have money than God and have a palace wallpapered with 1080p displays).

In the USA 720p is legally HD. Suck it up, boys. Just because everybody might want to round a mile up from 5,280 feet to 5,300 feet, does not make it a mile. The law is written in black and white not in wishes and gum drops. Sorry to bring the bad news.