While the mega-corporations are making this whole HD IPTV thing look easy, it's hard out here for an entrepreneur trying to launch his own gig. Rob Draper, an internationally acclaimed cinematographer, envisions IPTV as the future of television delivery, primarily because advertisers can focus their marketing to select channels / websites rather than just blasting ads out to everyone as they do now, theoretically wasting resources on folks who will shun their offerings anyway. After a failed attempt to make Visionmill, his own IPTV service, "a source of programming for TV food channels" and to turn Camden, Maine a "TV production hotspot," he branched out on his own and created SingleMalt.tv, which is dubbed the "world's first internet TV channel devoted to single malt Scotch whiskey." More important, however, is the fact that everything on the site is shot and delivered in crisp 720p, and while it may be hard to convince Mr. Draper to venture somewhere other than the beautiful hillsides of Scotland to set up shop, there could be more channels in the future as his startup blossoms -- but for now, we can all raise our glasses to 720p over the 'net, eh?