Time Warner gets fussy with DirecTV over NFL Network coverage
by Darren Murph 
posted Dec 16th 2006 at 9:26AM
There's nothing like a warm, heartfelt lawsuit to really spread that holiday cheer, and we've got yet another battle in the courtroom about to get cranked up, and this time it's between rivals DirecTV and Time Warner. While TWC still can't claim the ability to offer the fledgling NFL Network on its cable systems, DirecTV felt the need to boast not only about its "superior coverage," but to also rub a little salt in Time Warner's wound by informing folks in NFL towns that games shown on the NFL Network "couldn't be seen" on Time Warner. Although the claims seem somewhat legitimate, Time Warner insists that "all eight games featured on the NFL Network will also be available to local fans over broadcast networks," which apparently wasn't the message being conveyed to pigskin-loving consumers. Regardless, DirecTV dug its hole a tad deeper by hiring Jessica Simpson to state that the firm's HD quality "beats cable," which is quite the laughable statement to anyone familiar with "HD Lite." In the end, however, we're sure the ads will be removed (or at least reworded), and the two firms will continue to bicker in future bouts, but what fun would it be if these two actually decided to get along, right?[Via MultiChannel]
Filed under: Industry, Cable, Satellite, Advertising
Reader Comments (Page 1 of 1)
GhostDoggy @ Dec 16th 2006 10:59AM
Jessica Simpson can't even spell 1080i, and admits she doesn't even know what it means. In fact, I think directv caters to dumb people like her so they will not be aware they are not getting the full resolution of 1080i in the first place. Dumb needs dumb.
Matt T. @ Dec 19th 2006 5:59PM
I had Direct TV....The picture was fine, The problem was whenever it rained I would lose the picture every single time. So I finally got COX cable,The picture is the same for the most part,Plus I like the On-Demand better,plus it the place is more local,as in my town.