Chinese engineers have been working on homegrown disc format EVD since 2003 with little to show for it, but today 20 firms -- representing 97 percent of the DVD manufacturers in the country -- displayed 80 players and announced plans to switch from DVD to the new format exclusively by 2008. EVD joins VMD as a low cost alternative to Blu-ray and HD DVD, using conventional red lasers combined with advanced compression technology to put high definition movies on discs. This "Red-ray" HD approach promises to support resolutions up to 1080p without a need to increase disc capacity significantly, and will allow them to launch with players at the same price as current DVD -only models. EVD is just one of several recent Chinese initiatives to decrease reliance on outside standards and licenses, but is doubtful to catch on elsewhere. That's really too bad, because with players priced at only $87, we're interested in the group's ideas and would like to subscribe to their newsletter. Additionally, the format's backers plan to sell movies at download-and-burn kiosks and allow users to rip movies to their hard drive -- no hacking necessary.

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