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Reader Comments (Page 1 of 1)
Matt @ Sep 8th 2006 10:57PM
There is a chance -- a slim one -- that Viacom may hold true to its promise. After all, in a few years, won't all cable channels air in HD? At that point, who needs MHD to be a clone of MTV? Besides, its cheaper to air HD music videos than to produce (un)reality shows in HD. For starters, Viacom doesn't have to pay for the production costs of videos, that is the responsibility of the music studio and band. Also, those cheap (un)reality shows probably won't look good in HD. Just like other posters complained about how ugly most of the VMA acts were in HD, I'm betting those girls from Laguna Beach wouldn't look nearly as hot in HD. Its the same issue for the porn industry. They are afraid that HD will reveal all the flaws that even the best makeup artist can't hide. Of course the porn industry is also slow to go HD for other reasons namely added production costs, which actually goes back to my first point on why Viacom will only air videos for the time being. My guess is that by the time production costs come down to current levels for most (un)reality shows on the current MTV, Viacom will have probably transitioned most of its cable channels including the original MTV to HD.