Mark Cuban is offering you a job in the movie biz...
Mark Cuban has a problem and it is kind of our fault. He wants people to go to the theater instead of staying home and enjoying their beautiful high-def TVs. O.K. he didn't say the last part but you can still feel his pain via his blog. Mr C. is concerned with the amount that studios/theaters spend on advertising verse how much tickets cost. It is definitely something that industry leaders are concerned about. Do you know that a studio might spend $12 bucks per person in ads and marketing to get you in the theater's seats? We all have spent a good amount on our home theaters, so what would get you out of your Berkline Theater Seats and away from your cheap bag of popcorn? Mark Cuban wants to know and is willing to pay you good money if it works.
[via DVguru]
Filed under: Industry, Misc, Advertising
Reader Comments (Page 1 of 1)
Justin @ Jul 26th 2006 10:19AM
I have to say, that I would be willing to go to MORE movies if it's done the way Cuban wants.
He and some others want to start a Hi Def Movie Theater. If I can go and see a movie as clear or clearer and MUCH bigger than my 60", I'm there!
I went and saw Pirates the day it came out. The theater was showing it on 5 or 6 screens. I just happen to pick the showing that was on their littlest screen. The picture was poor and the sound was muttled. I was about to get them to change my ticket, but didn't have enough time to wait.
upgrade-itis @ Jul 26th 2006 10:29AM
This is not meant to be a smarta**.
1. HD Screens throughout.
2. Stop gouging me for popcorn and a drink, and asking if I want a larger drink for .25 cents more.
3. Stadium seating is standard in all theatres.
4. Implement 3D in some genres (this is starting to be done).
5. Better Content
That being said, on a normal evening there is not much better to me than to watch a game or a good movie in HD on the 50" plasma.
Pacey @ Jul 26th 2006 12:12PM
I went to the movies this weekend for the first time in a long time, and I remember why.
1. Better sound deadening between theaters. Every time something blew up in the theater next door, I couldn't hear my audio
2. More Comfortable Chairs.
3. Better Picture Quality.
4. Lower Concession prices. It cost me more for 2 large pops and a large popcorn than it did for the tickets.
siva @ Jul 26th 2006 12:24PM
This is how I watch a new movie:
1. I don't like eating at the theatre. It is distracting.
2. I want to watch it when it is not too crowded. So, I go in the morning on a weekend. 10AM or 11:00 AM is perfect.
3. The theatre near my home has good screens with stadium seating and awesome sound. They charge $8.50 for evening shows and only $4.00 for the morning shows.
I live near Independence, Missouri (near Kansas City) and watch at AMC 20. I pay $4.00. I get good screens. Not too crowded at that time. I don't eat anything there. I spend hardly anything!!
Still, I watch a lot of movies on Netflix on my 57" HDTV and Klipsch reference series surround sound system and Denon receiver.
Josh Hyde @ Jul 26th 2006 2:50PM
Those studios! Boo hoo! It's not like they only get money from people buying tickets. They must be providing all of those commercials before the movie for free to Dove and Pepsi, right?
If Mark is sooo worried about money spent for marketing movies, then why in the world is he wasting time setting up myspace pages for his movies? I would think that is the wrong demographic for his movies.
Tom Prejean @ Jul 27th 2006 6:03AM
How about giving a free ticket- or substantial discount- to anyone bringing proof (a copy of the sent email and recipients and their ID) that they've copied, pasted and emailed 10-20 of their friends an ad or link regarding the current movie in question.
Hope that helps.
Tom
Tom Prejean @ Jul 27th 2006 6:04AM
How about giving a free ticket- or substantial discount- to anyone bringing proof (a copy of the sent email and recipients and their ID) that they've copied, pasted and emailed 10-20 of their friends an ad or link regarding the current movie in question.
Hope that helps.
Tom
Tom Prejean @ Jul 27th 2006 6:15AM
How about a "free ticket on your birthday" promotion (knowing that the birthday boy/girl/it will almost always bring a friend or friends along to make it worthwhile.
Tom Prejean
Elvis Gisiora @ Aug 3rd 2006 5:38PM
Three ways:
1. Develop great quality movies. Different movie genres and classes appeal to different consumers (obviously!). But a great majority will almost generally appreciate comedy and drama. Give us more of it and while at it, calculated decency is not too much to ask for in the language.
2. Professional Customer Service, Amenities and Ambience: Make the theater premises as inviting as you can possibly make them. In fact, provide even a friendly and safe baby care service for the two hours I will be at the movies. I will sure pay $10 dollars more knowing that every member of my family is having a fun-time!
3. Creatively maximize the opportunity cost. If I can attend a great movie with an added [realistic] chance to win $25,000, I don't care what the gas prices are, I am going to the theater. The least that I will have is a wonderful time with the family, and when you couple that with the best that can also happen, namely being the week-end's lucky draw winner, I will sure be there. Or tell me who won't give all these thoughts a similar welcome consideration.