Pioneer was the first company with a functioning blue laser HD optical disc prototype, thanks to an exclusive partnership with the then world's only blue-violet laser optical pickup manufacturer, Nichia Corp. Sony was hard on Pioneer's heels, and Pioneer and Sony decided to save R&D costs by forming a partnership which proceeded to draw in quite a few other manufacturers along the way. Sony is MUCH larger than Pioneer, and has MUCH deeper pockets, so in spite of being a key developer of the Blu-ray format, Pioneer is more than happy to let Sony take the marketing ball and run with it. That's what royalties are all about! ;-)
Reader Comments (Page 1 of 1)
MrSatyre @ Jul 18th 2006 2:08PM
Pioneer was the first company with a functioning blue laser HD optical disc prototype, thanks to an exclusive partnership with the then world's only blue-violet laser optical pickup manufacturer, Nichia Corp. Sony was hard on Pioneer's heels, and Pioneer and Sony decided to save R&D costs by forming a partnership which proceeded to draw in quite a few other manufacturers along the way. Sony is MUCH larger than Pioneer, and has MUCH deeper pockets, so in spite of being a key developer of the Blu-ray format, Pioneer is more than happy to let Sony take the marketing ball and run with it. That's what royalties are all about! ;-)