HD-DVD advertising campaign kicks off: "So real you can feel it"
by Richard Lawler 
posted Apr 11th 2006 at 1:35PM
That is the new
rallying cry of the HD-DVD camp; will it be enough to move customers
into stores to by players before Blu-ray comes out, or enough to make consumers care about high definition DVDs at all?
Toshiba and Warner Brothers certainly hope it is. To counter, the Blu-ray supporters were considering launchnig a market campaign around the
concept that HD-DVD "came first", leaving HDTV owners unsatisfied. Expect the milder tagline "step into
Blu" when their media juggernaut hits the ground.They plan to start the advertising on channels that air high definition content but we haven't seen any yet, although I did catch a nice Mission Impossible trailer in HD during 24 last night. Drop us a line if/when you see the ads.
[Via Adjab]
Filed under: Sony, Toshiba, Advertising
Reader Comments (Page 1 of 1)
jim @ Apr 11th 2006 2:54PM
I heard an HD DVD commerical on Mike and Mike in the Morning - ESPN radio via xm yesterday at about 7am - not sure if it was espn radio or xm commercial..
Maff Mace @ Apr 12th 2006 6:37AM
very similar to SkyHD here in the UK who've been advertising for sometime with "Feel Everything"